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",{"_2890":2909,"_377":-5,"_1299":2911},"authorV2",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},"ArticleAuthor","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,-5,-5,-5,-5,-5],"imageUrl","imageAltText","modifiedAt","13 juin 2025","modifiedAtRaw",{"_2890":2891,"_182":2929,"_2470":2930,"_377":2931,"_2895":2932,"_2897":2933,"_2907":2937,"_131":992,"_2910":2938,"_2912":2939,"_2779":2940,"_2915":2942,"_2921":2943,"_2923":2934,"_2924":2935,"_2925":2944,"_2927":2932},"gid://shopify/Article/562878775330","outils-de-recherche-de-mots-cles","12 outils de recherche de mots-clés populaires pour développer votre présence en ligne","2025-04-17T06:38:00Z",{"_2890":2899,"_422":2934,"_2901":2935,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/keyword-research-tools_e93cecc5-a836-4c09-bea5-f9502c99a33f.webp?v=1745831520","Une loupe devant une carte tridimensionnelle.",762,[2909],"Optimisez votre site web grâce à ces 12 outils de recherche de mots-clés qui vous aideront à trouver des mots-clés pour développer votre présence en ligne.","

Optimisez votre site web grâce à ces 12 outils de recherche de mots-clés qui vous aideront à trouver des mots-clés pour développer votre présence en ligne.

",{"_2890":2909,"_377":2941,"_1299":2938},"12 outils de recherche de mots-clés pour mieux ranker",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,-5,-5,-5,-5,-5],"17 avr. 2025",{"_2890":2891,"_182":2946,"_2470":2947,"_377":2948,"_2895":2949,"_2897":2950,"_2907":2955,"_131":992,"_2910":2956,"_2912":2957,"_2779":2958,"_2915":2959,"_2921":2960,"_2923":2951,"_2924":2952,"_2925":2974,"_2927":2949},"gid://shopify/Article/215563282","seo-comment-rediger-des-meta-descriptions-efficaces","Comment rédiger une meta description : conseils et exemples 2025","2025-03-17T00:28:00Z",{"_2890":2899,"_422":2951,"_2901":2952,"_2903":2953,"_2905":2954},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Comment_rediger_une_meta_description_de29af52-fc73-4f9b-832a-4262edae302b.png?v=1742862514","Image illustrant un article sur les meta description",1600,677,[2909],"Optimisez votre SEO et boostez votre visibilité en ligne : découvrez comment rédiger des meta descriptions percutantes avec notre guide complet.","

Optimisez votre SEO et boostez votre visibilité en ligne : découvrez comment rédiger des meta descriptions percutantes avec notre guide complet.

",{"_2890":2909,"_377":-5,"_1299":2956},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,2961,2968,-5,2971,-5],{"_2890":2962,"_2963":2964,"_2965":2966,"_2967":-5},"Metafield","value","{\"en\":\"https://www.shopify.com/blog/how-to-write-meta-descriptions\",\"en-ca\":\"https://www.shopify.com/ca/blog/how-to-write-meta-descriptions\",\"en-gb\":\"https://www.shopify.com/uk/blog/how-to-write-meta-descriptions\",\"en-au\":\"https://www.shopify.com/au/blog/how-to-write-meta-descriptions\",\"en-id\":\"https://www.shopify.com/id/blog/how-to-write-meta-descriptions\",\"en-nz\":\"https://www.shopify.com/nz/blog/how-to-write-meta-descriptions\",\"en-za\":\"https://www.shopify.com/za/blog/how-to-write-meta-descriptions\",\"en-ng\":\"https://www.shopify.com/ng/blog/how-to-write-meta-descriptions\",\"en-ph\":\"https://www.shopify.com/ph/blog/how-to-write-meta-descriptions\",\"en-sg\":\"https://www.shopify.com/sg/blog/how-to-write-meta-descriptions\",\"en-hk\":\"https://www.shopify.com/hk/blog/how-to-write-meta-descriptions\",\"en-ie\":\"https://www.shopify.com/ie/blog/how-to-write-meta-descriptions\",\"en-my\":\"https://www.shopify.com/my/blog/how-to-write-meta-descriptions\",\"pt-br\":\"https://www.shopify.com/br/blog/dicas-de-seo-como-fazer-a-meta-descricao-do-seu-site\",\"zh-cn\":\"https://www.shopify.com/zh/blog/how-to-write-meta-descriptions\",\"de\":\"https://www.shopify.com/de/blog/meta-description\",\"fr\":\"https://www.shopify.com/fr/blog/seo-comment-rediger-des-meta-descriptions-efficaces\",\"it\":\"https://www.shopify.com/it/blog/guida-per-meta-description-ottimizzate\",\"en-in\":\"https://www.shopify.com/in/blog/how-to-write-meta-descriptions\"}","key","hreflang_json","references",{"_2890":2962,"_2963":2969,"_2965":2970,"_2967":-5},"[{\"title\":\"SEO - comment améliorer le référencement naturel de votre boutique en ligne ?\",\"url\":\"blog/guide-seo\"},{\"title\":\"9 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)\",\"url\":\"blog/applications-shopify-dropshipping\"},{\"title\":\"Le SEO pour les débutants - ce que vous devez savoir au sujet du référencement\",\"url\":\"blog/seo-et-referencement-pour-les-debutants\"},{\"title\":\"100 boutiques en ligne créées avec Shopify\",\"url\":\"blog/48153989-40-superbes-boutiques-en-ligne-creees-avec-shopify\"},{\"title\":\"Livraison e-commerce - solutions de transport, gestion et exécution\",\"url\":\"blog/59886725-le-guide-du-debutant-pour-la-livraison-la-gestion-et-l-execution-e-commerce\"},{\"title\":\"Exigences juridiques pour lancer un site e-commerce en France : Shopify vous accompagne\",\"url\":\"blog/exigences-juridiques-site-e-commerce\"},{\"title\":\"Comment rédiger une page à propos persuasive (+ 5 exemples et un modèle inclus)\",\"url\":\"blog/comment-rediger-une-page-a-propos\"},{\"title\":\"13 Excellents E-mails de Relance de Paniers Abandonnés (Et Ce Que Vous Pouvez En Apprendre)\",\"url\":\"blog/53942341-13-excellents-e-mails-de-relance-de-paniers-abandonnes-et-ce-que-vous-pouvez-en-apprendre\"},{\"title\":\"Comment créer des backlinks de qualité pour votre site e-commerce\",\"url\":\"blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"},{\"title\":\"8 outils de SEO gratuits pour les entrepreneurs e-commerce en manque de budget\",\"url\":\"blog/outils-de-seo-gratuits\"}]","interlinkings_json",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"[{\"title\":\"Comment vendre des produits en ligne ? 10 idées de produits à vendre en ligne\",\"tags\":[\"Trouver des produits à vendre\"],\"handle\":\"46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/Vendre-en-ligne.jpg?12184802894108830276&width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2022-04-14\"},{\"title\":\"Comment trouver un nom de marque : Le guide ultime (2023)\",\"tags\":[\"Branding\"],\"handle\":\"48442693-comment-trouver-un-nom-de-marque-parfait-pour-votre-boutique-en-ligne\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/shopify-en-france-septembre.png?format=webp&v=1599648225&width=1024\",\"imageAltText\":\"Trouver le nom de marque pour sa boutique en ligne \",\"modifiedAt\":\"2022-01-07\"},{\"title\":\"Vendre des t-shirts en ligne : le guide en 6 étapes\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/creer_boutique_ecommerce_tee_shirts.jpg?14385885371162138183&width=1024\",\"imageAltText\":\"Le Guide Pour Créer Une Boutique En Ligne de Vente de Tee-Shirts\",\"modifiedAt\":\"2022-04-30\"},{\"title\":\"10 idées pour démarrer une activité à domicile (2024)\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"8-idees-de-business-rentable-domicile\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/business_rentable.jpg?v=1569152760&width=1024\",\"imageAltText\":\"8 idées de business rentables démarrables à domicile\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"200+ Top hashtags Instagram 2024 pour plus de J'aime\",\"tags\":[\"Marketing\"],\"handle\":\"meilleurs-hashtags-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/instagram-hashtags.jpg?v=1565370472&width=1024\",\"imageAltText\":\"Les 170 meilleurs hashtags Instagram classés par niche\",\"modifiedAt\":\"2023-06-26\"},{\"title\":\"Ouvrir une boutique en ligne : 10 étapes pour un lancement e-commerce réussi\\n\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/lancer_son_business.jpg?v=1529709356&width=1024\",\"imageAltText\":\"Ouvrir une boutique en ligne\",\"modifiedAt\":\"2022-01-04\"},{\"title\":\"Quels fournisseurs de Print On Demand choisir en 2024?\",\"tags\":[\"E-commerce\"],\"handle\":\"print-on-demand-vendre-sans-stock-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/pod.jpg?v=1549042263&width=1024\",\"imageAltText\":\"Le Print On Demand pour vendre sans stock \",\"modifiedAt\":\"2023-12-01\"},{\"title\":\"Les 10 tendances du marché e-commerce, retail et logistique en 2024 [Le guide]\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"tendances-commerce-guide\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/tendances-commerce-2022.jpg?v=1643645465&width=1024\",\"imageAltText\":\"Tendances commerce 2023\",\"modifiedAt\":\"2023-08-06\"}]","popular_blog_post_json","17 mars 2025",{"_2890":2891,"_182":2976,"_2470":2977,"_377":2978,"_2895":2979,"_2897":2980,"_2907":2983,"_131":992,"_2910":2984,"_2912":2985,"_2779":2986,"_2915":2988,"_2921":2989,"_2923":2981,"_2924":2982,"_2925":2992,"_2927":2979},"gid://shopify/Article/562570821666","redaction-seo","Rédaction SEO : guide pour rédiger du contenu SEO efficace","2025-02-09T17:58:00Z",{"_2890":2899,"_422":2981,"_2901":2982,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Redaction_SEO.webp?v=1740477343","une loupe posée sur une feuille de papier blanche : rédaction SEO",[2909],"Découvrez comment tirer profit d’un contenu SEO de qualité pour votre entreprise en optimisant son référencement sur les moteurs de recherche.","

Découvrez comment tirer profit d’un contenu SEO de qualité pour votre entreprise en optimisant son référencement sur les moteurs de recherche.

",{"_2890":2909,"_377":-5,"_1299":2987},"Découvrez comment tirer profit d’un contenu SEO de qualité pour votre entreprise en optimisant son référencement sur les moteurs de recherche. ",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,2990,-5,-5,-5,-5],{"_2890":2962,"_2963":2991,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/redaction-seo\"}","9 févr. 2025",{"_2890":2891,"_182":2994,"_2470":2995,"_377":2996,"_2895":2997,"_2897":2998,"_2907":3001,"_131":992,"_2910":3002,"_2912":3003,"_2779":3004,"_2915":3005,"_2921":3006,"_2923":2999,"_2924":3000,"_2925":3009,"_2927":2997},"gid://shopify/Article/562543067170","strategie-de-linkbuilding","Stratégies de linkbuilding pour améliorer le SEO","2025-02-02T23:55:00Z",{"_2890":2899,"_422":2999,"_2901":3000,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Une_chaine_avec_des_maillons_dores_sur_un_fond_dore_pour_illustrer_l_importance_d_une_strategie_de_linkbuilding..webp?v=1739799392","Une chaîne avec des maillons dorés sur un fond doré pour illustrer l’importance d’une stratégie de linkbuilding.",[2909],"Renforcez l’autorité du domaine de votre site avec un ensemble de stratégies de linkbuilding complètes pour mieux vous classer sur les SERP.","

Renforcez l’autorité du domaine de votre site avec un ensemble de stratégies de linkbuilding complètes pour mieux vous classer sur les SERP.

",{"_2890":2909,"_377":-5,"_1299":3002},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3007,-5,-5,-5,-5],{"_2890":2962,"_2963":3008,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/strategie-de-linkbuilding\"}","2 févr. 2025",{"_2890":2891,"_182":3011,"_2470":3012,"_377":3013,"_2895":3014,"_2897":3015,"_2907":3018,"_131":992,"_2910":3019,"_2912":3020,"_2779":3021,"_2915":3023,"_2921":3024,"_2923":3016,"_2924":3017,"_2925":3009,"_2927":3014},"gid://shopify/Article/562543034402","autorite-de-domaine","Comment se constituer une autorité de domaine","2025-02-02T23:43:00Z",{"_2890":2899,"_422":3016,"_2901":3017,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Comment_se_constituer_une_autorite_de_domaine.webp?v=1739799358","Un ordinateur portable avec un écran de chargement sur un fond rouge clair pour illustrer l’autorité de domaine.",[2909],"Découvrez comment l’autorité de domaine de votre site indique vos chances de mieux vous classer que vos compétiteurs sur les pages de résultats.","

Découvrez comment l’autorité de domaine de votre site indique vos chances de mieux vous classer que vos compétiteurs sur les pages de résultats.

",{"_2890":2909,"_377":-5,"_1299":3022},"Découvrez comment l’autorité de domaine de votre site indique vos chances de mieux vous classer que vos compétiteurs sur les pages de résultats. ",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3025,-5,-5,-5,-5],{"_2890":2962,"_2963":3026,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/autorite-de-domaine\"}",{"_2890":2891,"_182":3028,"_2470":3029,"_377":3030,"_2895":3031,"_2897":3032,"_2907":3035,"_131":992,"_2910":3036,"_2912":3037,"_2779":3038,"_2915":3040,"_2921":3041,"_2923":3033,"_2924":3034,"_2925":3044,"_2927":3031},"gid://shopify/Article/562526289954","mots-cles-longue-traine","Intégrez des mots-clés longue traîne dans votre stratégie SEO e-commerce","2025-01-26T17:35:00Z",{"_2890":2899,"_422":3033,"_2901":3034,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/long_20tail_20keywords_96199888-cc84-4e18-8952-fb280c77eef4.webp?v=1739785073","Une barre de recherche sur un fond violet avec de longues lumières violettes.",[2909],"Découvrez comment les mots-clés longue traîne peuvent réduire vos coûts publicitaires et améliorer votre taux de conversion, et apprenez à les dénicher.","

Découvrez comment les mots-clés longue traîne peuvent réduire vos coûts publicitaires et améliorer votre taux de conversion, et apprenez à les dénicher.

",{"_2890":2909,"_377":3039,"_1299":3036},"Intégrez des mots-clés longue traîne dans votre stratégie SEO",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3042,-5,-5,-5,-5],{"_2890":2962,"_2963":3043,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/mots-cles-longue-traine\"}","26 janv. 2025",{"_2890":2891,"_182":3046,"_2470":3047,"_377":3048,"_2895":3049,"_2897":3050,"_2907":3053,"_131":992,"_2910":3054,"_2912":3055,"_2779":3056,"_2915":3057,"_2921":3058,"_2923":3051,"_2924":3052,"_2925":3061,"_2927":3049},"gid://shopify/Article/562514984994","texte-d-ancrage","Texte d'ancrage : définition et guide complet des 6 types","2025-01-21T18:21:00Z",{"_2890":2899,"_422":3051,"_2901":3052,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Texte_d_ancrage.webp?v=1739785658","Illustration d'un texte d'ancrage",[2909],"Découvrez comment optimiser vos textes d'ancrage pour améliorer votre référencement naturel et l'expérience utilisateur sur votre site e-commerce.","

Découvrez comment optimiser vos textes d'ancrage pour améliorer votre référencement naturel et l'expérience utilisateur sur votre site e-commerce.

",{"_2890":2909,"_377":-5,"_1299":3054},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3059,-5,-5,-5,-5],{"_2890":2962,"_2963":3060,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/texte-d-ancrage\"}","21 janv. 2025",{"_2890":2891,"_182":3063,"_2470":3064,"_377":3065,"_2895":3066,"_2897":3067,"_2907":3070,"_131":992,"_2910":3071,"_2912":3072,"_2779":3073,"_2915":3075,"_2921":3076,"_2923":3068,"_2924":3069,"_2925":3079,"_2927":3066},"gid://shopify/Article/562290294818","meilleures-pratiques-seo-e-commerce","Les 6 meilleures pratiques SEO e-commerce pour générer du trafic sur votre site en 2025","2024-12-03T18:30:00Z",{"_2890":2899,"_422":3068,"_2901":3069,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Les_6_meilleures_pratiques_SEO_e-commerce_pour_generer_du_trafic_sur_votre_site_en_2025.webp?v=1733594412","Meilleures pratiques SEO e-commerce",[2909],"Fort d’une expertise de plus de 10 ans, Keval Shah nous a dévoilé les meilleures pratiques SEO e-commerce pour développer une entreprise.","

Fort d’une expertise de plus de 10 ans, Keval Shah nous a dévoilé les meilleures pratiques SEO e-commerce pour développer une entreprise.

",{"_2890":2909,"_377":3074,"_1299":3071},"Les 6 meilleures pratiques SEO e-commerce pour générer du trafic",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3077,-5,-5,-5,-5],{"_2890":2962,"_2963":3078,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/meilleures-pratiques-seo-e-commerce\"}","3 déc. 2024",{"_2890":2891,"_182":3081,"_2470":3082,"_377":3083,"_2895":3084,"_2897":3085,"_2907":3088,"_131":992,"_2910":3089,"_2912":3090,"_2779":3091,"_2915":3093,"_2921":3094,"_2923":3086,"_2924":3087,"_2925":3079,"_2927":3084},"gid://shopify/Article/562290229282","seo-pour-les-petites-entreprises","SEO pour les petites entreprises : comment accroître le trafic de votre entreprise","2024-12-03T18:00:00Z",{"_2890":2899,"_422":3086,"_2901":3087,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/SEO_pour_les_petites_entreprises.webp?v=1733593178","loupe symbolisant le SEO pour les petites entreprises",[2909],"Le SEO semble un art difficile à maîtriser. Mais avec quelques bonnes pratiques, les petites entreprises peuvent aussi améliorer leur référencement.","

Le SEO semble un art difficile à maîtriser. Mais avec quelques bonnes pratiques, les petites entreprises peuvent aussi améliorer leur référencement.

",{"_2890":2909,"_377":3092,"_1299":3089},"SEO pour les petites entreprises : comment accroître le trafic",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3095,-5,-5,-5,-5],{"_2890":2962,"_2963":3096,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/seo-pour-les-petites-entreprises\"}",{"_2890":2891,"_182":3098,"_2470":3099,"_377":3100,"_2895":3101,"_2897":3102,"_2907":3105,"_131":992,"_2910":3106,"_2912":3107,"_2779":3108,"_2915":3109,"_2921":3110,"_2923":3103,"_2924":3104,"_2925":3113,"_2927":3101},"gid://shopify/Article/562256216098","audit-seo-technique","Checklist pour un audit SEO technique : comment procéder ?","2024-11-28T15:00:00Z",{"_2890":2899,"_422":3103,"_2901":3104,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/technical_20seo_20audit_6ace334f-94d5-42e0-aeb9-4db36c81114b.webp?v=1733065200","Une loupe examinant la technologie sur un fond rose orange.",[2909],"Découvrez les tenants et aboutissants de l’une des pratiques les plus importantes pour la santé d’un site d’e-commerce : l’audit SEO technique.","

Découvrez les tenants et aboutissants de l’une des pratiques les plus importantes pour la santé d’un site d’e-commerce : l’audit SEO technique.

",{"_2890":2909,"_377":3100,"_1299":3106},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3111,-5,-5,-5,-5],{"_2890":2962,"_2963":3112,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/audit-seo-technique\"}","28 nov. 2024",{"_2890":2891,"_182":3115,"_2470":3116,"_377":3117,"_2895":3118,"_2897":3119,"_2907":3124,"_131":992,"_2910":3125,"_2912":3126,"_2779":3127,"_2915":3128,"_2921":3129,"_2923":3120,"_2924":3121,"_2925":3132,"_2927":3118},"gid://shopify/Article/562217844770","obtenir-des-backlinks","Comment obtenir des backlinks : 14 stratégies éprouvées","2024-11-21T15:30:00Z",{"_2890":2899,"_422":3120,"_2901":3121,"_2903":3122,"_2905":3123},"https://cdn.shopify.com/s/files/1/0249/6376/articles/cover_6d469320-4c2e-4202-a04c-edfe08aff38c.png?v=1732533253","une femme devant son ordinateur tenant un symbole de backlink",609,445,[2909],"Lorsqu’il est appliqué correctement, le référencement naturel peut améliorer le classement de votre boutique dans les résultats des moteurs de recherche.","

Lorsqu’il est appliqué correctement, le référencement naturel peut améliorer le classement de votre boutique dans les résultats des moteurs de recherche.

",{"_2890":2909,"_377":3117,"_1299":3125},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3130,-5,-5,-5,-5],{"_2890":2962,"_2963":3131,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/obtenir-des-backlinks\"}","21 nov. 2024",{"_2890":2891,"_182":3134,"_2470":3135,"_377":3136,"_2895":3137,"_2897":3138,"_2907":3142,"_131":992,"_2910":3143,"_2912":3144,"_2779":3145,"_2915":3146,"_2921":3147,"_2923":3139,"_2924":3140,"_2925":3153,"_2927":3137},"gid://shopify/Article/26684489784","recherche-de-mots-cles-site-e-commerce","Recherche de mots-clés en e-commerce : guide du débutant","2024-11-17T16:30:00Z",{"_2890":2899,"_422":3139,"_2901":3140,"_2903":2904,"_2905":3141},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Recherche_de_mots-cles_en_e-commerce.webp?v=1732113196","Recherche de mots-clés pour le commerce électronique",945,[2909],"Une optimisation des moteurs de recherche repose sur une recherche de mots-clés de qualité. L'article d'aujourd'hui vous montrera comment procéder.","

Une optimisation des moteurs de recherche repose sur une recherche de mots-clés de qualité. L'article d'aujourd'hui vous montrera comment procéder.

",{"_2890":2909,"_377":3136,"_1299":3143},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3148,3150,-5,3152,-5],{"_2890":2962,"_2963":3149,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-ca\":\"https://www.shopify.com/ca/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-gb\":\"https://www.shopify.com/uk/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-au\":\"https://www.shopify.com/au/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-id\":\"https://www.shopify.com/id/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-nz\":\"https://www.shopify.com/nz/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-za\":\"https://www.shopify.com/za/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-ng\":\"https://www.shopify.com/ng/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-ph\":\"https://www.shopify.com/ph/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-sg\":\"https://www.shopify.com/sg/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-hk\":\"https://www.shopify.com/hk/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-ie\":\"https://www.shopify.com/ie/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"en-my\":\"https://www.shopify.com/my/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"pt-br\":\"https://www.shopify.com/br/blog/pesquisa-de-palavras-chave-para-e-commerce-um-guia-para-iniciantes\",\"es\":\"https://www.shopify.com/es/blog/keyword-research-efectivo-para-tu-tienda-online\",\"fr\":\"https://www.shopify.com/fr/blog/recherche-de-mots-cles-site-e-commerce\",\"it\":\"https://www.shopify.com/it/blog/ricerca-delle-parole-chiave-guida-seo-ecommerce\",\"en-in\":\"https://www.shopify.com/in/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"}",{"_2890":2962,"_2963":3151,"_2965":2970,"_2967":-5},"[{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"},{\"title\":\"SEO - Le guide de la recherche de mots clés pour votre site de vente en ligne\",\"url\":\"blog/72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce\"},{\"title\":\"Les 20 Meilleures Applications Gratuites de l'App Store de Shopify\",\"url\":\"blog/72614597-les-20-meilleures-applications-gratuites-de-l-app-store-de-shopify\"},{\"title\":\"Marketing e-commerce - 4 principales tendances à suivre\",\"url\":\"blog/marketing-e-commerce-4-principales-tendances-de-2017\"},{\"title\":\"Investir dans votre entreprise : tout ce que vous devez savoir\",\"url\":\"blog/investir-dans-votre-entreprise\"},{\"title\":\"Comment obtenir des témoignages clients persuasifs pour votre boutique e-commerce\",\"url\":\"blog/comment-obtenir-des-temoignages-clients-persuasifs\"},{\"title\":\"Témoignages clients - comment en obtenir 50 en une semaine (étude de cas)\",\"url\":\"blog/obtenir-des-temoignages-clients\"},{\"title\":\"Téléchargez plus de 1000 photos libres de droits + Découvrez 5 idées d'entreprise à mettre en œuvre simplement\",\"url\":\"blog/lancement-de-burst-par-shopify\"},{\"title\":\"Bilan du e-commerce en France en 2020\",\"url\":\"blog/bilan-ecommerce-france\"},{\"title\":\"Code HTTP 301, 404 ou 500, quelle est la signification et à quoi cela sert-il ?\",\"url\":\"blog/code-http\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"17 nov. 2024",{"_2890":2891,"_182":3155,"_2470":3156,"_377":3157,"_2895":3158,"_2897":3159,"_2907":3162,"_131":992,"_2910":3163,"_2912":3164,"_2779":3165,"_2915":3167,"_2921":3168,"_2923":3160,"_2924":3161,"_2925":3171,"_2927":3158},"gid://shopify/Article/562183995426","redaction-de-contenu-seo","Rédaction de contenu SEO : les avantages et les 5 meilleures pratiques pour réussir","2024-11-14T17:30:00Z",{"_2890":2899,"_422":3160,"_2901":3161,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Redaction_de_contenu_SEO.webp?v=1731949429","Crayons en rangées illustrant la rédaction de contenu SEO",[2909],"Le contenu SEO est un contenu de haute qualité qui répond à la question d’un internaute de façon à se classer en page 1 des résultats pour ce mot-clé.","

Le contenu SEO est un contenu de haute qualité qui répond à la question d’un internaute de façon à se classer en page 1 des résultats pour ce mot-clé.

",{"_2890":2909,"_377":3166,"_1299":3163},"Rédaction de contenu SEO : avantages et meilleures pratiques",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3169,-5,-5,-5,-5],{"_2890":2962,"_2963":3170,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/redaction-de-contenu-seo\"}","14 nov. 2024",{"_2890":2891,"_182":3173,"_2470":3174,"_377":3175,"_2895":3176,"_2897":3177,"_2907":3180,"_131":992,"_2910":3181,"_2912":3182,"_2779":3183,"_2915":3184,"_2921":3185,"_2923":3178,"_2924":3179,"_2925":3191,"_2927":3176},"gid://shopify/Article/685932562","outils-de-seo-gratuits","30 outils SEO gratuits : boostez vos efforts d'optimisation","2024-11-05T16:30:00Z",{"_2890":2899,"_422":3178,"_2901":3179,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/30_outils_SEO_gratuits.webp?v=1731080282","Loupe sur une icône d'engrenage : outils SEO gratuits.",[2909],"Ces outils SEO gratuits sont parfaits pour les entrepreneurs qui souhaitent améliorer leurs efforts en matière d'optimisation des moteurs de recherche.","

Ces outils SEO gratuits sont parfaits pour les entrepreneurs qui souhaitent améliorer leurs efforts en matière d'optimisation des moteurs de recherche.

",{"_2890":2909,"_377":3175,"_1299":3181},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3186,3188,-5,3190,-5],{"_2890":2962,"_2963":3187,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/free-seo-tools\",\"en-ca\":\"https://www.shopify.com/ca/blog/free-seo-tools\",\"en-gb\":\"https://www.shopify.com/uk/blog/free-seo-tools\",\"en-au\":\"https://www.shopify.com/au/blog/free-seo-tools\",\"en-id\":\"https://www.shopify.com/id/blog/free-seo-tools\",\"en-nz\":\"https://www.shopify.com/nz/blog/free-seo-tools\",\"en-za\":\"https://www.shopify.com/za/blog/free-seo-tools\",\"en-ng\":\"https://www.shopify.com/ng/blog/free-seo-tools\",\"en-ph\":\"https://www.shopify.com/ph/blog/free-seo-tools\",\"en-sg\":\"https://www.shopify.com/sg/blog/free-seo-tools\",\"en-hk\":\"https://www.shopify.com/hk/blog/free-seo-tools\",\"en-ie\":\"https://www.shopify.com/ie/blog/free-seo-tools\",\"en-my\":\"https://www.shopify.com/my/blog/free-seo-tools\",\"pt-br\":\"https://www.shopify.com/br/blog/ferramentas-seo-gratuitas\",\"es\":\"https://www.shopify.com/es/blog/15687932-9-herramientas-de-marketing-utiles-para-el-seo-de-pequenos-negocios-en-linea\",\"fr\":\"https://www.shopify.com/fr/blog/outils-de-seo-gratuits\",\"it\":\"https://www.shopify.com/it/blog/9-strumenti-seo-per-commercianti\",\"en-in\":\"https://www.shopify.com/in/blog/free-seo-tools\"}",{"_2890":2962,"_2963":3189,"_2965":2970,"_2967":-5},"[{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"},{\"title\":\"Marketing de contenu : comment convertir les clients en revenu\",\"url\":\"blog/marketing-de-contenu\"},{\"title\":\"Comment créer des backlinks de qualité pour votre site e-commerce\",\"url\":\"blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"},{\"title\":\"SEO - Le guide de la recherche de mots clés pour votre site de vente en ligne\",\"url\":\"blog/72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce\"},{\"title\":\"Comment rédiger des meta descriptions efficaces pour votre SEO (avec exemples)\",\"url\":\"blog/seo-comment-rediger-des-meta-descriptions-efficaces\"},{\"title\":\"10 Astuces de Référencement Cruciales pour les Entrepreneurs en E-commerce\",\"url\":\"blog/8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"5 nov. 2024",{"_2890":2891,"_182":3193,"_2470":3194,"_377":3195,"_2895":3196,"_2897":3197,"_2907":3202,"_131":992,"_2910":3203,"_2912":3204,"_2779":3205,"_2915":3206,"_2921":3207,"_2923":3198,"_2924":3199,"_2925":3213,"_2927":3196},"gid://shopify/Article/213717202","comment-augmenter-le-trafic-de-son-site-e-commerce-5-strategies","Augmenter le trafic d’un site e-commerce : stratégies 2025","2024-11-04T20:30:00Z",{"_2890":2899,"_422":3198,"_2901":3199,"_2903":3200,"_2905":3201},"https://cdn.shopify.com/s/files/1/0249/6376/articles/how-to-drive-traffic-to-website.jpg?v=1731010164","femme assise par terre à côté de son bureau explorant des moyens d’augmenter le trafic vers son site e-commerce",1848,970,[2909],"Des astuces en marketing sur les réseaux sociaux aux stratégies SEO, découvrez comment augmenter le trafic vers votre site e-commerce.","

Des astuces en marketing sur les réseaux sociaux aux stratégies SEO, découvrez comment augmenter le trafic vers votre site e-commerce.

",{"_2890":2909,"_377":3195,"_1299":3203},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3208,3210,-5,3212,-5],{"_2890":2962,"_2963":3209,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/how-to-increase-website-traffic\",\"en-ca\":\"https://www.shopify.com/ca/blog/how-to-increase-website-traffic\",\"en-gb\":\"https://www.shopify.com/uk/blog/how-to-increase-website-traffic\",\"en-au\":\"https://www.shopify.com/au/blog/how-to-increase-website-traffic\",\"en-id\":\"https://www.shopify.com/id/blog/how-to-increase-website-traffic\",\"en-nz\":\"https://www.shopify.com/nz/blog/how-to-increase-website-traffic\",\"en-za\":\"https://www.shopify.com/za/blog/how-to-increase-website-traffic\",\"en-ng\":\"https://www.shopify.com/ng/blog/how-to-increase-website-traffic\",\"en-ph\":\"https://www.shopify.com/ph/blog/how-to-increase-website-traffic\",\"en-sg\":\"https://www.shopify.com/sg/blog/how-to-increase-website-traffic\",\"en-hk\":\"https://www.shopify.com/hk/blog/how-to-increase-website-traffic\",\"en-ie\":\"https://www.shopify.com/ie/blog/how-to-increase-website-traffic\",\"en-my\":\"https://www.shopify.com/my/blog/how-to-increase-website-traffic\",\"pt-br\":\"https://www.shopify.com/br/blog/gerar-trafego-online\",\"es\":\"https://www.shopify.com/es/blog/5-estrategias-de-gran-impacto-para-conseguir-mas-trafico\",\"fr\":\"https://www.shopify.com/fr/blog/comment-augmenter-le-trafic-de-son-site-e-commerce-5-strategies\",\"en-in\":\"https://www.shopify.com/in/blog/how-to-increase-website-traffic\"}",{"_2890":2962,"_2963":3211,"_2965":2970,"_2967":-5},"[{\"title\":\"Comment générer du trafic gratuitement et faire connaître son site - 15 tactiques\",\"url\":\"blog/comment-generer-du-trafic-gratuitement-et-faire-connaitre-son-site-15-tactiques-efficaces\"},{\"title\":\"Comment faire du dropshipping : le guide complet pour se lancer en France\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"100 boutiques en ligne créées avec Shopify\",\"url\":\"blog/48153989-40-superbes-boutiques-en-ligne-creees-avec-shopify\"},{\"title\":\"Comment créer votre propre politique d'expédition et bien la communiquer à vos clients\",\"url\":\"blog/politique-expedition\"},{\"title\":\"10 conseils faire connaître et promouvoir sa boutique en ligne\",\"url\":\"blog/comment-faire-connaitre-son-site-e-commerce-et-vendre-en-ligne-ses-produits-20-tactiques-efficaces\"},{\"title\":\"Comment faire une publicité sur Facebook - le guide\",\"url\":\"blog/publicite-facebook-guide\"},{\"title\":\"Comment vendre sur internet ? 11 produits DIY que vous pouvez créer vous-même et vendre en ligne\",\"url\":\"blog/vendre-en-ligne-10-produits-diy\"},{\"title\":\"Caractéristiques d'un site e-commerce fiable et 6 études de cas\",\"url\":\"blog/caracteristiques-site-ecommerce-fiable\"},{\"title\":\"Téléchargez plus de 1000 photos libres de droits + Découvrez 5 idées d'entreprise à mettre en œuvre simplement\",\"url\":\"blog/lancement-de-burst-par-shopify\"},{\"title\":\"196 pays, 4 sites e-commerce, 2 entrepôts - comment cette marque pour bébés se développe à une vitesse impressionnante\",\"url\":\"blog/196-pays-4-boutiques-en-ligne-2-entrepots-comment-cette-marque-pour-bebes-se-developpe-a-une-vitesse-impressionnante\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"4 nov. 2024",{"_2890":2891,"_182":3215,"_2470":3216,"_377":3217,"_2895":3218,"_2897":3219,"_2907":3223,"_131":992,"_2910":3224,"_2912":3225,"_2779":3226,"_2915":3227,"_2921":3228,"_2923":3220,"_2924":3221,"_2925":3213,"_2927":3218},"gid://shopify/Article/28400320546","comment-referencer-site-ecommerce","Checklist SEO complète : 38 conseils pour 2025","2024-11-04T10:30:00Z",{"_2890":2899,"_422":3220,"_2901":3221,"_2903":3200,"_2905":3222},"https://cdn.shopify.com/s/files/1/0249/6376/articles/seo-checklist.jpg?v=1730888490","Clipboard sur un fond vert foncé représentant la checklist SEO complète",782,[2909],"Vous optimisez une boutique en ligne, un blog ou un site Web affilié ? Cette checklist SEO couvre tous les éléments SEO clés à compter de 2025.","

Vous optimisez une boutique en ligne, un blog ou un site Web affilié ? Cette checklist SEO couvre tous les éléments SEO clés à compter de 2025.

",{"_2890":2909,"_377":3217,"_1299":3224},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3229,3231,-5,3233,-5],{"_2890":2962,"_2963":3230,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/seo-checklist-online-store\",\"en-ca\":\"https://www.shopify.com/ca/blog/seo-checklist-online-store\",\"en-gb\":\"https://www.shopify.com/uk/blog/seo-checklist-online-store\",\"en-au\":\"https://www.shopify.com/au/blog/seo-checklist-online-store\",\"en-id\":\"https://www.shopify.com/id/blog/seo-checklist-online-store\",\"en-nz\":\"https://www.shopify.com/nz/blog/seo-checklist-online-store\",\"en-za\":\"https://www.shopify.com/za/blog/seo-checklist-online-store\",\"en-ng\":\"https://www.shopify.com/ng/blog/seo-checklist-online-store\",\"en-ph\":\"https://www.shopify.com/ph/blog/seo-checklist-online-store\",\"en-sg\":\"https://www.shopify.com/sg/blog/seo-checklist-online-store\",\"en-hk\":\"https://www.shopify.com/hk/blog/seo-checklist-online-store\",\"en-ie\":\"https://www.shopify.com/ie/blog/seo-checklist-online-store\",\"en-my\":\"https://www.shopify.com/my/blog/seo-checklist-online-store\",\"pt-br\":\"https://www.shopify.com/br/blog/checklist-para-seo\",\"zh-cn\":\"https://www.shopify.com/zh/blog/seo-checklist-online-store\",\"ja\":\"https://www.shopify.com/jp/blog/ec-seo-checklist-for-your-shop\",\"fr\":\"https://www.shopify.com/fr/blog/comment-referencer-site-ecommerce\",\"en-in\":\"https://www.shopify.com/in/blog/seo-checklist-online-store\"}",{"_2890":2962,"_2963":3232,"_2965":2970,"_2967":-5},"[{\"title\":\"12 choses à vendre sur Shopify (autres que des produits physiques)\",\"url\":\"blog/12-choses-vendre-sur-shopify\"},{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"},{\"title\":\"Créer une boutique en ligne Shopify en 10 étapes - le guide\",\"url\":\"blog/guide-complet-pour-creer-votre-boutique-en-ligne\"},{\"title\":\"100 boutiques en ligne créées avec Shopify\",\"url\":\"blog/48153989-40-superbes-boutiques-en-ligne-creees-avec-shopify\"},{\"title\":\"SEO - comment améliorer le référencement naturel de votre boutique en ligne ?\",\"url\":\"blog/guide-seo\"},{\"title\":\"Comment monter son entreprise sans argent en 6 étapes ?\",\"url\":\"blog/monter-entreprise-sans-argent\"},{\"title\":\"Comment générer du trafic gratuitement et faire connaître son site - 15 tactiques\",\"url\":\"blog/comment-generer-du-trafic-gratuitement-et-faire-connaitre-son-site-15-tactiques-efficaces\"},{\"title\":\"Comment réaliser une analyse SWOT ou FFOM avec succès pour votre e-commerce en 2024\",\"url\":\"blog/ecommerce-comment-realiser-une-analyse-swot-ou-ffom\"},{\"title\":\"5 exemples de campagnes innovantes pour le BFCM\",\"url\":\"blog/5-exemples-de-campagnes-innovantes-pour-le-bfcm\"},{\"title\":\"Code HTTP 301, 404 ou 500, quelle est la signification et à quoi cela sert-il ?\",\"url\":\"blog/code-http\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},{"_2890":2891,"_182":3235,"_2470":3236,"_377":3237,"_2895":3238,"_2897":3239,"_2907":3242,"_131":992,"_2910":3243,"_2912":3244,"_2779":3245,"_2915":3246,"_2921":3247,"_2923":3240,"_2924":3241,"_2925":3253,"_2927":3238},"gid://shopify/Article/51426181","51426181-10-conseils-d-optimisation-d-images-pour-le-seo","Images SEO : 8 conseils pour optimiser votre site web (2024)","2024-10-28T19:00:00Z",{"_2890":2899,"_422":3240,"_2901":3241,"_2903":2904,"_2905":2936},"https://cdn.shopify.com/s/files/1/0249/6376/articles/8_conseils_pour_optimiser_votre_site_web.webp?v=1730400845","un ordinateur avec un appareil photo représentant l’optimisation des images SEO",[2909],"Voici les dernières techniques de SEO pour optimiser la vitesse de chargement de votre boutique en ligne et y diriger plus de trafic naturel.","

Voici les dernières techniques de SEO pour optimiser la vitesse de chargement de votre boutique en ligne et y diriger plus de trafic naturel.

",{"_2890":2909,"_377":3237,"_1299":3243},{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3248,3250,-5,3252,-5],{"_2890":2962,"_2963":3249,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips\",\"en-ca\":\"https://www.shopify.com/ca/blog/7412852-10-must-know-image-optimization-tips\",\"en-gb\":\"https://www.shopify.com/uk/blog/7412852-10-must-know-image-optimization-tips\",\"en-au\":\"https://www.shopify.com/au/blog/7412852-10-must-know-image-optimization-tips\",\"en-id\":\"https://www.shopify.com/id/blog/7412852-10-must-know-image-optimization-tips\",\"en-nz\":\"https://www.shopify.com/nz/blog/7412852-10-must-know-image-optimization-tips\",\"en-za\":\"https://www.shopify.com/za/blog/7412852-10-must-know-image-optimization-tips\",\"en-ng\":\"https://www.shopify.com/ng/blog/7412852-10-must-know-image-optimization-tips\",\"en-ph\":\"https://www.shopify.com/ph/blog/7412852-10-must-know-image-optimization-tips\",\"en-sg\":\"https://www.shopify.com/sg/blog/7412852-10-must-know-image-optimization-tips\",\"en-hk\":\"https://www.shopify.com/hk/blog/7412852-10-must-know-image-optimization-tips\",\"en-ie\":\"https://www.shopify.com/ie/blog/7412852-10-must-know-image-optimization-tips\",\"en-my\":\"https://www.shopify.com/my/blog/7412852-10-must-know-image-optimization-tips\",\"pt-br\":\"https://www.shopify.com/br/blog/10-dicas-essenciais-para-otimizar-e-redimensionar-imagens\",\"zh-cn\":\"https://www.shopify.com/zh/blog/7412852-10-must-know-image-optimization-tips\",\"es\":\"https://www.shopify.com/es/blog/optimizacion-de-imagenes\",\"fr\":\"https://www.shopify.com/fr/blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\",\"it\":\"https://www.shopify.com/it/blog/ottimizzare-foto-immagini\",\"en-in\":\"https://www.shopify.com/in/blog/7412852-10-must-know-image-optimization-tips\"}",{"_2890":2962,"_2963":3251,"_2965":2970,"_2967":-5},"[{\"title\":\"Créer une boutique en ligne Shopify en 10 étapes - le guide\",\"url\":\"blog/guide-complet-pour-creer-votre-boutique-en-ligne\"},{\"title\":\"SEO - comment améliorer le référencement naturel de votre boutique en ligne ?\",\"url\":\"blog/guide-seo\"},{\"title\":\"Comment créer et ouvrir une boutique en ligne et générer des ventes en 3 semaines - étude de cas\",\"url\":\"blog/comment-j-ai-ouvert-une-boutique-en-ligne-de-tee-shirts-et-genere-1-248-90-en-3-semaines\"},{\"title\":\"100 boutiques en ligne créées avec Shopify\",\"url\":\"blog/48153989-40-superbes-boutiques-en-ligne-creees-avec-shopify\"},{\"title\":\"Comment faire une publicité sur Facebook - le guide\",\"url\":\"blog/publicite-facebook-guide\"},{\"title\":\"SEO - Le guide de la recherche de mots clés pour votre site de vente en ligne\",\"url\":\"blog/72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce\"},{\"title\":\"Comment augmenter le trafic de son site e-commerce - 5 stratégies à fort impact\",\"url\":\"blog/comment-augmenter-le-trafic-de-son-site-e-commerce-5-strategies\"},{\"title\":\"Comment choisir le thème idéal pour votre boutique Shopify \",\"url\":\"blog/comment-choisir-le-theme-ideal-pour-votre-boutique-shopify\"},{\"title\":\"10 Astuces de Référencement Cruciales pour les Entrepreneurs en E-commerce\",\"url\":\"blog/8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce\"},{\"title\":\"Comment créer des backlinks de qualité pour votre site e-commerce\",\"url\":\"blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"28 oct. 2024",{"_2890":2891,"_182":3255,"_2470":3256,"_377":3257,"_2895":3258,"_2897":3259,"_2907":3262,"_131":992,"_2910":3263,"_2912":3264,"_2779":3265,"_2915":3267,"_2921":3268,"_2923":3260,"_2924":3261,"_2925":3271,"_2927":3258},"gid://shopify/Article/561842683938","optimisation-du-taux-de-conversion","Qu'est-ce que l'optimisation du taux de conversion (CRO) ? Stratégies et outils","2024-10-19T15:30:00Z",{"_2890":2899,"_422":3260,"_2901":3261,"_2903":3200,"_2905":3222},"https://cdn.shopify.com/s/files/1/0249/6376/articles/conversion_20rate_20optimization.jpg?v=1729522081","Illustration d'un cône en papier représentant le concept d'un entonnoir d'optimisation du taux de conversion",[2909],"Apprenez les rudiments de l'optimisation du taux de conversion (CRO), grâce à des stratégies et des outils pour exploiter tout le potentiel du CRO.","

Apprenez les rudiments de l'optimisation du taux de conversion (CRO), grâce à des stratégies et des outils pour exploiter tout le potentiel du CRO.

",{"_2890":2909,"_377":3266,"_1299":3263},"Qu'est-ce que l'optimisation du taux de conversion (CRO) ?",{"_2890":2917,"_19":349,"_2918":2919,"_2920":2115},[-5,-5,-5,3269,-5,-5,-5,-5],{"_2890":2962,"_2963":3270,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/optimisation-du-taux-de-conversion\"}","19 oct. 2024",{"_2890":2891,"_182":3273,"_2470":3274,"_377":3275,"_2895":3276,"_2897":3277,"_2907":3282,"_131":992,"_2910":3284,"_2912":3285,"_2779":3286,"_2915":3289,"_2921":3291,"_2923":3278,"_2924":3279,"_2925":3300,"_2927":3276},"gid://shopify/Article/555756093474","guide-seo","Qu’est-ce que le SEO marketing ? Découvrez pourquoi et comment améliorer votre référencement en ligne","2024-07-19T20:00:00Z",{"_2890":2899,"_422":3278,"_2901":3279,"_2903":3280,"_2905":3281},"https://cdn.shopify.com/s/files/1/0249/6376/articles/seo-marketing_c6a88cf4-e4e6-42e7-8c52-1697fa363296.jpg?v=1729534247","Améliorer le SEO de votre boutique en ligne",1023,537,[3283,2909,879],"reviewer:Arthur Camberlein","Les techniques de référencement naturel (SEO, Search Engine Optimization, ou encore Optimisation pour les moteurs de recherche en français) ont bien évolué au fil du temps. Pour apparaître en tête des résultats de recherche de Google, le contenu de votre boutique doit correspondre aux intentions des visiteurs potentiels. Optimiser votre site pour les moteurs de recherche peut vous sembler difficile et fastidieux, mais il vous suffit en fait de comprendre comment ces moteurs de recherche fonctionnent et comment les internautes les utilisent. Vous n'aurez ensuite plus qu'à intégrer toutes les bonnes pratiques apprises directement sur votre site (dans votre contenu, sur vos fiches produits, …), puis à méthodiquement effectuer quelques réglages assez simples dans votre interface administrateur Shopify. Nous vous proposons ici un guide étape par étape accessible à tous pour optimiser votre boutique Shopify."," $\"Améliorer$ \n

Les techniques de référencement naturel (SEO, Search Engine Optimization, ou encore Optimisation pour les moteurs de recherche en français) ont bien évolué au fil du temps.

Pour apparaître en tête des résultats de recherche de Google, le contenu de votre boutique doit correspondre aux intentions des visiteurs potentiels. Optimiser votre site pour les moteurs de recherche peut vous sembler difficile et fastidieux, mais il vous suffit en fait de comprendre comment ces moteurs de recherche fonctionnent et comment les internautes les utilisent. Vous n'aurez ensuite plus qu'à intégrer toutes les bonnes pratiques apprises directement sur votre site (dans votre contenu, sur vos fiches produits, …), puis à méthodiquement effectuer quelques réglages assez simples dans votre interface administrateur Shopify.

Nous vous proposons ici un guide étape par étape accessible à tous pour optimiser votre boutique Shopify.

",{"_2890":2909,"_377":3287,"_1299":3288},"Qu’est-ce que le SEO marketing ? Nos conseils pour améliorer votre référencement en ligne. (2024) - Shopify France","Qu’est-ce que le SEO marketing et comment mettre en place une bonne stratégie pour augmenter sa visibilité en ligne ? Consultez notre guide.",{"_2890":2917,"_19":3290,"_2918":2919,"_2920":2115},"Maud Leuenberger",[-5,-5,3292,3295,3297,-5,3299,-5],{"_2890":2962,"_2963":3293,"_2965":3294,"_2967":-5},"Arthur Camberlein","reviewed_by",{"_2890":2962,"_2963":3296,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/seo-marketing\",\"en-ca\":\"https://www.shopify.com/ca/blog/seo-marketing\",\"en-gb\":\"https://www.shopify.com/uk/blog/seo-marketing\",\"en-au\":\"https://www.shopify.com/au/blog/seo-marketing\",\"en-id\":\"https://www.shopify.com/id/blog/seo-marketing\",\"en-nz\":\"https://www.shopify.com/nz/blog/seo-marketing\",\"en-za\":\"https://www.shopify.com/za/blog/seo-marketing\",\"en-ng\":\"https://www.shopify.com/ng/blog/seo-marketing\",\"en-ph\":\"https://www.shopify.com/ph/blog/seo-marketing\",\"en-sg\":\"https://www.shopify.com/sg/blog/seo-marketing\",\"en-hk\":\"https://www.shopify.com/hk/blog/seo-marketing\",\"en-ie\":\"https://www.shopify.com/ie/blog/seo-marketing\",\"en-my\":\"https://www.shopify.com/my/blog/seo-marketing\",\"pt-br\":\"https://www.shopify.com/br/blog/seo-marketing\",\"zh-cn\":\"https://www.shopify.com/zh/blog/seo-marketing\",\"de\":\"https://www.shopify.com/de/blog/was-ist-seo-marketing-ein-leitfaden\",\"fr\":\"https://www.shopify.com/fr/blog/guide-seo\",\"it\":\"https://www.shopify.com/it/blog/guida-seo-per-ecommerce-livello-intermedio\",\"nl\":\"https://www.shopify.com/nl/blog/seo\",\"en-in\":\"https://www.shopify.com/in/blog/seo-marketing\"}",{"_2890":2962,"_2963":3298,"_2965":2970,"_2967":-5},"[{\"title\":\"Comment faire une étude de marché en ligne et évaluer la demande pour votre nouvelle idée de produit\",\"url\":\"blog/58059205-comment-faire-une-etude-de-marche-en-ligne-et-evaluer-la-demande-pour-votre-nouvelle-idee-de-produit\"},{\"title\":\"Créer une boutique en ligne Shopify en 10 étapes - le guide\",\"url\":\"blog/guide-complet-pour-creer-votre-boutique-en-ligne\"},{\"title\":\"Comment référencer un site e-commerce en 2024 : découvrez notre liste de vérification !\",\"url\":\"blog/comment-referencer-site-ecommerce\"},{\"title\":\"Comment Faire une étude de Marché et une étude de Faisabilité en Ligne pour évaluer Votre Idée de Produit\",\"url\":\"blog/70696645-comment-faire-une-etude-de-marche-et-une-etude-de-faisabilite-en-ligne-pour-evaluer-votre-idee-de-produit\"},{\"title\":\"Comment choisir le thème idéal pour votre boutique Shopify \",\"url\":\"blog/comment-choisir-le-theme-ideal-pour-votre-boutique-shopify\"},{\"title\":\"Cours e-commerce - 7 formations e-commerce en ligne gratuites pour créer sa boutique\",\"url\":\"blog/formations-en-ligne-gratuites\"},{\"title\":\"E-commerce : comment prévenir et traiter les réclamations clients (et 3 modèles de réponse efficaces)\",\"url\":\"blog/e-commerce-traiter-les-reclamations-clients\"},{\"title\":\"Guide des tailles - l'outil incontournable pour améliorer l'expérience client\",\"url\":\"blog/guide-des-tailles\"},{\"title\":\"Comment rédiger des meta descriptions efficaces pour votre SEO (avec exemples)\",\"url\":\"blog/seo-comment-rediger-des-meta-descriptions-efficaces\"},{\"title\":\"Comment créer des backlinks de qualité pour votre site e-commerce\",\"url\":\"blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"19 juil. 2024",{"_2890":2891,"_182":3302,"_2470":3303,"_377":3304,"_2895":3276,"_2897":3305,"_2907":3310,"_131":992,"_2910":3311,"_2912":3312,"_2779":3313,"_2915":3316,"_2921":3318,"_2923":3306,"_2924":3307,"_2925":3300,"_2927":3276},"gid://shopify/Article/28576120866","youtube-seo-strategie-referencement-video","SEO YouTube : quelle stratégie de référencement vidéo déployer ?",{"_2890":2899,"_422":3306,"_2901":3307,"_2903":3308,"_2905":3309},"https://cdn.shopify.com/s/files/1/0249/6376/articles/seo-youtube.png?v=1729528683","image illustrative du seo youtube",1821,770,[3283,2909],"Si la création de vidéos professionnelles censées promouvoir votre marque et le SEO sur YouTube vous intimident, rassurez-vous, vous n’êtes pas seul. Plusieurs e-commerçants se laissent décourager par l’investissement initial et le travail à fournir pour se faire une place sur la plateforme. C’est pourquoi la vidéo, et plus précisément la vidéo sur YouTube, constitue un canal avantageux du point de vue concurrentiel pour atteindre votre audience cible.","

$\"image$

Si la création de vidéos professionnelles censées promouvoir votre marque et le SEO sur YouTube vous intimident, rassurez-vous, vous n’êtes pas seul. Plusieurs e-commerçants se laissent décourager par l’investissement initial et le travail à fournir pour se faire une place sur la plateforme. C’est pourquoi la vidéo, et plus précisément la vidéo sur YouTube, constitue un canal avantageux du point de vue concurrentiel pour atteindre votre audience cible.

",{"_2890":2909,"_377":3314,"_1299":3315},"SEO YouTube : quelle stratégie de référencement vidéo déployer ?","Découvrez comment fonctionne le référencement vidéo sur YouTube. Apprenez à optimiser votre SEO sur YouTube et à construire une stratégie de mots-clés.",{"_2890":2917,"_19":3317,"_2918":2919,"_2920":2115},"Carole Desprez",[-5,-5,3319,3320,3322,-5,3324,-5],{"_2890":2962,"_2963":3293,"_2965":3294,"_2967":-5},{"_2890":2962,"_2963":3321,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/youtube-seo\",\"en-ca\":\"https://www.shopify.com/ca/blog/youtube-seo\",\"en-gb\":\"https://www.shopify.com/uk/blog/youtube-seo\",\"en-au\":\"https://www.shopify.com/au/blog/youtube-seo\",\"en-id\":\"https://www.shopify.com/id/blog/youtube-seo\",\"en-nz\":\"https://www.shopify.com/nz/blog/youtube-seo\",\"en-za\":\"https://www.shopify.com/za/blog/youtube-seo\",\"en-ng\":\"https://www.shopify.com/ng/blog/youtube-seo\",\"en-ph\":\"https://www.shopify.com/ph/blog/youtube-seo\",\"en-sg\":\"https://www.shopify.com/sg/blog/youtube-seo\",\"en-hk\":\"https://www.shopify.com/hk/blog/youtube-seo\",\"en-ie\":\"https://www.shopify.com/ie/blog/youtube-seo\",\"en-my\":\"https://www.shopify.com/my/blog/youtube-seo\",\"fr\":\"https://www.shopify.com/fr/blog/youtube-seo-strategie-referencement-video\",\"it\":\"https://www.shopify.com/it/blog/seo-per-youtube-ottimizzazione-dei-video\",\"en-in\":\"https://www.shopify.com/in/blog/youtube-seo\"}",{"_2890":2962,"_2963":3323,"_2965":2970,"_2967":-5},"[{\"title\":\"SMS Marketing - un outil efficace trop souvent négligé\",\"url\":\"blog/sms-marketing\"},{\"title\":\"Tout ce que vous devez savoir sur la prochaine mise à jour d'iOS 14\",\"url\":\"blog/mise-a-jour-ios-14\"},{\"title\":\"Soldes d'été en France : comment préparer les soldes sur Internet ?\",\"url\":\"blog/soldes-ete\"},{\"title\":\"La preuve sociale comme outil marketing - comment l'utiliser efficacement\",\"url\":\"blog/preuve-sociale-comme-outil-marketing\"},{\"title\":\"Comment augmenter votre panier moyen grâce au cross-selling (vente croisée)\",\"url\":\"blog/cross-selling\"},{\"title\":\"Google My Business - 10 étapes pour optimiser la fiche de votre établissement\",\"url\":\"blog/google-my-business\"},{\"title\":\"Automatisation des e-mails en marketing - 7 exemples de campagnes\",\"url\":\"blog/email-marketing-automatisation\"},{\"title\":\"Publicité Facebook : formats d'annonces et contenu créatif qui convertissent le mieux\",\"url\":\"blog/publicites-facebook-formats-annonces\"},{\"title\":\"Stratégie de fixation des prix - le prix psychologique pour vendre plus\",\"url\":\"blog/strategie-de-fixation-des-prix-le-prix-psychologique-pour-vendre-plus\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},{"_2890":2891,"_182":3326,"_2470":3327,"_377":3328,"_2895":3276,"_2897":3329,"_2907":3334,"_131":992,"_2910":3336,"_2912":3337,"_2779":3338,"_2915":3340,"_2921":3342,"_2923":3330,"_2924":3331,"_2925":3300,"_2927":3276},"gid://shopify/Article/28152856610","optimisation-seo-5-conseils-pour-boutique-ecommerce","SEO e-commerce : le guide complet pour votre boutique en ligne",{"_2890":2899,"_422":3330,"_2901":3331,"_2903":3332,"_2905":3333},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Keyword.jpg?v=1730929117","optimisation seo",810,340,[3335,3283,2909],"Hero","Découvrez notre guide complet pour mettre en place une stratégie SEO solide pour votre e-commerce.","

$\"optimisation$

\n\n

Découvrez notre guide complet pour mettre en place une stratégie SEO solide pour votre e-commerce.

",{"_2890":2909,"_377":3339,"_1299":3336},"SEO e-commerce : le guide complet (2024) - Shopify France",{"_2890":2917,"_19":3341,"_2918":2919,"_2920":2115},"Aleks Ignjatovic",[-5,-5,3343,3344,3346,-5,3348,-5],{"_2890":2962,"_2963":3293,"_2965":3294,"_2967":-5},{"_2890":2962,"_2963":3345,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/ecommerce-seo-beginners-guide\",\"en-ca\":\"https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide\",\"en-gb\":\"https://www.shopify.com/uk/blog/ecommerce-seo-beginners-guide\",\"en-au\":\"https://www.shopify.com/au/blog/ecommerce-seo-beginners-guide\",\"en-id\":\"https://www.shopify.com/id/blog/ecommerce-seo-beginners-guide\",\"en-nz\":\"https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide\",\"en-za\":\"https://www.shopify.com/za/blog/ecommerce-seo-beginners-guide\",\"en-ng\":\"https://www.shopify.com/ng/blog/ecommerce-seo-beginners-guide\",\"en-ph\":\"https://www.shopify.com/ph/blog/ecommerce-seo-beginners-guide\",\"en-sg\":\"https://www.shopify.com/sg/blog/ecommerce-seo-beginners-guide\",\"en-hk\":\"https://www.shopify.com/hk/blog/ecommerce-seo-beginners-guide\",\"en-ie\":\"https://www.shopify.com/ie/blog/ecommerce-seo-beginners-guide\",\"en-my\":\"https://www.shopify.com/my/blog/ecommerce-seo-beginners-guide\",\"pt-br\":\"https://www.shopify.com/br/blog/guia-seo-ecommerce\",\"zh-cn\":\"https://www.shopify.com/zh/blog/google-seo\",\"de\":\"https://www.shopify.com/de/blog/seo-onlineshops\",\"es\":\"https://www.shopify.com/es/blog/seo-para-ecommerce\",\"fr\":\"https://www.shopify.com/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\",\"it\":\"https://www.shopify.com/it/blog/seo-per-ecommerce-suggerimenti-chiave\",\"nl\":\"https://www.shopify.com/nl/blog/webshop-seo-beginners\",\"en-in\":\"https://www.shopify.com/in/blog/ecommerce-seo-beginners-guide\"}",{"_2890":2962,"_2963":3347,"_2965":2970,"_2967":-5},"[{\"title\":\"SEO - comment améliorer le référencement naturel de votre boutique en ligne ?\",\"url\":\"blog/guide-seo\"},{\"title\":\"Créer une boutique en ligne Shopify en 10 étapes - le guide\",\"url\":\"blog/guide-complet-pour-creer-votre-boutique-en-ligne\"},{\"title\":\"9 applications Shopify pour trouver des produits à vendre (sans les expédier vous-même)\",\"url\":\"blog/applications-shopify-dropshipping\"},{\"title\":\"Comment monter son entreprise sans argent en 6 étapes ?\",\"url\":\"blog/monter-entreprise-sans-argent\"},{\"title\":\"Amélioration du SEO - Toutes les Fonctionnalités de Shopify\",\"url\":\"blog/9387143-amelioration-du-seo-toutes-les-fonctionnalites-de-shopify\"},{\"title\":\"100 boutiques en ligne créées avec Shopify\",\"url\":\"blog/48153989-40-superbes-boutiques-en-ligne-creees-avec-shopify\"},{\"title\":\"Commerce rentable - 10 idées pour démarrer une activité à domicile\",\"url\":\"blog/8-idees-de-business-rentable-domicile\"},{\"title\":\"Les précommandes, comment prévendre et créer l'engouement\",\"url\":\"blog/precommande\"},{\"title\":\"10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site\",\"url\":\"blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\"},{\"title\":\"10 Astuces de Référencement Cruciales pour les Entrepreneurs en E-commerce\",\"url\":\"blog/8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},{"_2890":2891,"_182":3350,"_2470":3351,"_377":3352,"_2895":3353,"_2897":3354,"_2907":3358,"_131":992,"_2910":3359,"_2912":3360,"_2779":3361,"_2915":3362,"_2921":3363,"_2923":3355,"_2924":3356,"_2925":3367,"_2927":3353},"gid://shopify/Article/561390387234","mots-cles-concurrents","Comment effectuer une analyse des mots-clés de vos concurrents ?","2024-07-05T08:00:00Z",{"_2890":2899,"_422":3355,"_2901":3356,"_2903":3200,"_2905":3357},"https://cdn.shopify.com/s/files/1/0249/6376/articles/mots-cles_a328a016-bcad-44f0-a375-ce4b14e76872.png?v=1729526294","Image illustrant un article sur les mots-clés de vos concurrents",979,[2909],"Découvrez comment dénicher des opportunités de trafic en analysant les mots-clés de vos concurrents avec ce guide pratique.","

$\"Image$

\nDécouvrez comment dénicher des opportunités de trafic en analysant les mots-clés de vos concurrents avec ce guide pratique.",{"_2890":2909,"_377":3352,"_1299":3359},{"_2890":2917,"_19":3317,"_2918":2919,"_2920":2115},[-5,-5,-5,3364,-5,-5,3366,-5],{"_2890":2962,"_2963":3365,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/mots-cles-concurrents\"}",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"5 juil. 2024",{"_2890":2891,"_182":3369,"_2470":3370,"_377":3371,"_2895":3372,"_2897":3373,"_2907":3376,"_131":992,"_2910":3377,"_2912":3378,"_2779":3379,"_2915":3380,"_2921":3381,"_2923":3374,"_2924":3375,"_2925":3387,"_2927":3372},"gid://shopify/Article/8809009","8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce","10 astuces SEO indispensables en E-commerce","2024-06-04T13:00:00Z",{"_2890":2899,"_422":3374,"_2901":3375,"_2903":3200,"_2905":3222},"https://cdn.shopify.com/s/files/1/0249/6376/articles/seo_20tips.png?v=1729528825","Image illustrant un article sur les astuces SEO",[2909],"Comment vendre si les clients ne peuvent pas vous trouver ? Découvrez comment booster le référencement de votre boutique en ligne avec 10 astuces SEO.","

$\"Image$

Comment vendre si les clients ne peuvent pas vous trouver ? Découvrez comment booster le référencement de votre boutique en ligne avec 10 astuces SEO.

",{"_2890":2909,"_377":3371,"_1299":3377},{"_2890":2917,"_19":3317,"_2918":2919,"_2920":2115},[-5,-5,-5,3382,3384,-5,3386,-5],{"_2890":2962,"_2963":3383,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/seo-tips\",\"en-ca\":\"https://www.shopify.com/ca/blog/seo-tips\",\"en-gb\":\"https://www.shopify.com/uk/blog/seo-tips\",\"en-au\":\"https://www.shopify.com/au/blog/seo-tips\",\"en-id\":\"https://www.shopify.com/id/blog/seo-tips\",\"en-nz\":\"https://www.shopify.com/nz/blog/seo-tips\",\"en-za\":\"https://www.shopify.com/za/blog/seo-tips\",\"en-ng\":\"https://www.shopify.com/ng/blog/seo-tips\",\"en-ph\":\"https://www.shopify.com/ph/blog/seo-tips\",\"en-sg\":\"https://www.shopify.com/sg/blog/seo-tips\",\"en-hk\":\"https://www.shopify.com/hk/blog/seo-tips\",\"en-ie\":\"https://www.shopify.com/ie/blog/seo-tips\",\"en-my\":\"https://www.shopify.com/my/blog/seo-tips\",\"de\":\"https://www.shopify.com/de/blog/bilder-seo\",\"es\":\"https://www.shopify.com/es/blog/8094485-10-consejos-cruciales-de-seo-para-emprendedores-del-comercio-electronico\",\"fr\":\"https://www.shopify.com/fr/blog/8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce\",\"nl\":\"https://www.shopify.com/nl/blog/seo-tips-webshops\",\"en-in\":\"https://www.shopify.com/in/blog/seo-tips\"}",{"_2890":2962,"_2963":3385,"_2965":2970,"_2967":-5},"[{\"title\":\"Amélioration du SEO - Toutes les Fonctionnalités de Shopify\",\"url\":\"blog/9387143-amelioration-du-seo-toutes-les-fonctionnalites-de-shopify\"},{\"title\":\"Comment augmenter le trafic de son site e-commerce - 5 stratégies à fort impact\",\"url\":\"blog/comment-augmenter-le-trafic-de-son-site-e-commerce-5-strategies\"},{\"title\":\"Le SEO pour les débutants - ce que vous devez savoir au sujet du référencement\",\"url\":\"blog/seo-et-referencement-pour-les-debutants\"},{\"title\":\"Comment rédiger des meta descriptions efficaces pour votre SEO (avec exemples)\",\"url\":\"blog/seo-comment-rediger-des-meta-descriptions-efficaces\"},{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"},{\"title\":\"Comment créer des backlinks de qualité pour votre site e-commerce\",\"url\":\"blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"},{\"title\":\"8 outils de SEO gratuits pour les entrepreneurs e-commerce en manque de budget\",\"url\":\"blog/outils-de-seo-gratuits\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"4 juin 2024",{"_2890":2891,"_182":3389,"_2470":3390,"_377":3391,"_2895":3392,"_2897":3393,"_2907":3396,"_131":992,"_2910":3397,"_2912":3398,"_2779":3399,"_2915":3402,"_2921":3403,"_2923":3394,"_2924":3395,"_2925":3409,"_2927":3392},"gid://shopify/Article/215837394","seo-et-referencement-pour-les-debutants","SEO Shopify : Le guide pour générer du trafic sur votre boutique","2024-03-20T12:30:00Z",{"_2890":2899,"_422":3394,"_2901":3395,"_2903":3200,"_2905":3201},"https://cdn.shopify.com/s/files/1/0249/6376/articles/seo-marketing-what-is-it-how-does-it-work-small.jpg?v=1729528819","Illustration d'un groupe de personnages brandissant la barre de recherche d'un moteur de recherche pour célébrer leur victoire sur la courbe d'apprentissage du marketing SEO.",[2909],"Ce guide sur le référencement Shopify vous aidera à générer du trafic et à attirer davantage de clients sur votre boutique.","

$\"Illustration$

Ce guide sur le référencement Shopify vous aidera à générer du trafic et à attirer davantage de clients sur votre boutique.

",{"_2890":2909,"_377":3400,"_1299":3401},"Shopify SEO : Un guide pour générer du trafic sur votre site","Ce guide SEO Shopify vous aidera à générer du trafic sur votre boutique en ligne et à attirer plus de clients potentiels. Boostez votre référencement !",{"_2890":2917,"_19":3317,"_2918":2919,"_2920":2115},[-5,-5,-5,3404,3406,-5,3408,-5],{"_2890":2962,"_2963":3405,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/shopify-seo\",\"en-ca\":\"https://www.shopify.com/ca/blog/shopify-seo\",\"en-gb\":\"https://www.shopify.com/uk/blog/shopify-seo\",\"en-au\":\"https://www.shopify.com/au/blog/shopify-seo\",\"en-id\":\"https://www.shopify.com/id/blog/shopify-seo\",\"en-nz\":\"https://www.shopify.com/nz/blog/shopify-seo\",\"en-za\":\"https://www.shopify.com/za/blog/shopify-seo\",\"en-ng\":\"https://www.shopify.com/ng/blog/shopify-seo\",\"en-ph\":\"https://www.shopify.com/ph/blog/shopify-seo\",\"en-sg\":\"https://www.shopify.com/sg/blog/shopify-seo\",\"en-hk\":\"https://www.shopify.com/hk/blog/shopify-seo\",\"en-ie\":\"https://www.shopify.com/ie/blog/shopify-seo\",\"en-my\":\"https://www.shopify.com/my/blog/shopify-seo\",\"pt-br\":\"https://www.shopify.com/br/blog/71159429-seo-para-sua-loja-virtual-no-shopify\",\"ja\":\"https://www.shopify.com/jp/blog/the-basics-of-seo-for-your-shopify-store\",\"de\":\"https://www.shopify.com/de/blog/seo-optimierung\",\"es\":\"https://www.shopify.com/es/blog/que-es-el-seo\",\"fr\":\"https://www.shopify.com/fr/blog/seo-et-referencement-pour-les-debutants\",\"it\":\"https://www.shopify.com/it/blog/shopify-seo\",\"en-in\":\"https://www.shopify.com/in/blog/shopify-seo\"}",{"_2890":2962,"_2963":3407,"_2965":2970,"_2967":-5},"[{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"},{\"title\":\"Frais de port pour votre boutique en ligne - quelle stratégie de frais d'expédition choisir ?\",\"url\":\"blog/53083141-livraison-e-commerce-quelle-strategie-de-frais-de-port-choisir-pour-votre-boutique-en-ligne\"},{\"title\":\"8 outils de SEO gratuits pour les entrepreneurs e-commerce en manque de budget\",\"url\":\"blog/outils-de-seo-gratuits\"},{\"title\":\"10 Astuces de Référencement Cruciales pour les Entrepreneurs en E-commerce\",\"url\":\"blog/8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce\"},{\"title\":\"Comment rédiger des meta descriptions efficaces pour votre SEO (avec exemples)\",\"url\":\"blog/seo-comment-rediger-des-meta-descriptions-efficaces\"},{\"title\":\"Comment créer des backlinks de qualité pour votre site e-commerce\",\"url\":\"blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"20 mars 2024",{"_2890":2891,"_182":3411,"_2470":3412,"_377":3413,"_2895":3414,"_2897":3415,"_2907":3420,"_131":992,"_2910":3421,"_2912":3422,"_2779":3423,"_2915":3426,"_2921":3427,"_2923":3416,"_2924":3417,"_2925":3433,"_2927":3414},"gid://shopify/Article/31453741090","page-erreur-404-seo-reparer","Erreur 404 : comment réduire l’impact négatif des pages introuvables ?","2024-02-28T07:30:00Z",{"_2890":2899,"_422":3416,"_2901":3417,"_2903":3418,"_2905":3419},"https://cdn.shopify.com/s/files/1/0249/6376/articles/meilleures_pages_404_f59baedd-425d-4ba0-8df3-9027647ba498.jpg?v=1729526296","Page d’erreur 404 et SEO",1215,510,[2909],"Apprenez à les corriger et à personnaliser votre page 404 pour transformer un problème en opportunité d'améliorer l'expérience utilisateur et booster vos conversions.","

$\"Page$

Apprenez à les corriger et à personnaliser votre page 404 pour transformer un problème en opportunité d'améliorer l'expérience utilisateur et booster vos conversions.

",{"_2890":2909,"_377":3424,"_1299":3425},"Erreur 404 : réduire l’impact négatif des pages introuvables","Découvrez comment corriger et personnaliser les erreurs 404 pour améliorer le SEO et l'expérience utilisateur sur votre site. Conseils et étapes clés inclus.",{"_2890":2917,"_19":3317,"_2918":2919,"_2920":2115},[-5,-5,-5,3428,3430,-5,3432,-5],{"_2890":2962,"_2963":3429,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/404-error\",\"en-ca\":\"https://www.shopify.com/ca/blog/404-error\",\"en-gb\":\"https://www.shopify.com/uk/blog/404-error\",\"en-au\":\"https://www.shopify.com/au/blog/404-error\",\"en-id\":\"https://www.shopify.com/id/blog/404-error\",\"en-nz\":\"https://www.shopify.com/nz/blog/404-error\",\"en-za\":\"https://www.shopify.com/za/blog/404-error\",\"en-ng\":\"https://www.shopify.com/ng/blog/404-error\",\"en-ph\":\"https://www.shopify.com/ph/blog/404-error\",\"en-sg\":\"https://www.shopify.com/sg/blog/404-error\",\"en-hk\":\"https://www.shopify.com/hk/blog/404-error\",\"en-ie\":\"https://www.shopify.com/ie/blog/404-error\",\"en-my\":\"https://www.shopify.com/my/blog/404-error\",\"es\":\"https://www.shopify.com/es/blog/18058100-como-actuar-ante-un-error-404-en-tu-tienda-online-shopify\",\"fr\":\"https://www.shopify.com/fr/blog/page-erreur-404-seo-reparer\",\"it\":\"https://www.shopify.com/it/blog/creare-pagina-errore-404\",\"nl\":\"https://www.shopify.com/nl/blog/error-404-pagina\",\"en-in\":\"https://www.shopify.com/in/blog/404-error\"}",{"_2890":2962,"_2963":3431,"_2965":2970,"_2967":-5},"[{\"title\":\"Augmenter le taux de conversion e-commerce en rédigeant un meilleur contenu - 6 astuces\",\"url\":\"blog/comment-augmenter-le-taux-de-conversion-e-commerce\"},{\"title\":\"Montage vidéo - les 17 meilleurs logiciels gratuits\",\"url\":\"blog/logiciel-montage-video-gratuit\"},{\"title\":\"Le guide pour vendre ses produits sur Google Shopping\",\"url\":\"blog/google-shopping\"},{\"title\":\"Comment référencer un site e-commerce en 2024 : découvrez notre liste de vérification !\",\"url\":\"blog/comment-referencer-site-ecommerce\"},{\"title\":\"Comment mener soi-même une recherche de mots-clés pour son site e-commerce\",\"url\":\"blog/recherche-de-mots-cles-site-e-commerce\"},{\"title\":\"Vendre son site internet au meilleur prix - 5 étapes et plateformes\",\"url\":\"blog/vendre-son-site-internet\"},{\"title\":\"Fidélisation client : 3 stratégies pour engager les clients après l'achat\",\"url\":\"blog/fidelisation-client-3-strategies-pour-engager-les-clients\"},{\"title\":\"Comment augmenter le trafic de son site e-commerce - 5 stratégies à fort impact\",\"url\":\"blog/comment-augmenter-le-trafic-de-son-site-e-commerce-5-strategies\"},{\"title\":\"La médiation de la consommation et le e-commerce\",\"url\":\"blog/mediation-consommation-ecommerce\"},{\"title\":\"Choisir un nom de domaine en .fr - tout ce qu'il faut savoir\",\"url\":\"blog/choix-nom-domaine-fr\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"28 févr. 2024",{"_2890":2891,"_182":3435,"_2470":3436,"_377":3437,"_2895":3438,"_2897":3439,"_2907":3443,"_131":992,"_2910":3444,"_2912":3445,"_2779":3446,"_2915":3449,"_2921":3450,"_2923":3440,"_2924":3441,"_2925":3456,"_2927":3438},"gid://shopify/Article/28094103586","comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce","Comment créer des backlinks de qualité pour votre site e-commerce","2024-02-21T11:00:00Z",{"_2890":2899,"_422":3440,"_2901":3441,"_2903":3332,"_2905":3442},"https://cdn.shopify.com/s/files/1/0249/6376/articles/backlinks_7f256938-c8a2-4ac8-994a-1fa2c8167c33.jpg?v=1729528821","Comment creer des backlinks de qualite",338,[2909],"Cet article explore les stratégies essentielles pour générer des backlinks de qualité, élément crucial pour améliorer le SEO de votre site e-commerce. Apprenez à distinguer et obtenir des backlinks précieux grâce à des techniques éprouvées, renforçant ainsi la visibilité et l'authenticité de votre site aux yeux des moteurs de recherche.","

$\"Comment$

Cet article explore les stratégies essentielles pour générer des backlinks de qualité, élément crucial pour améliorer le SEO de votre site e-commerce. Apprenez à distinguer et obtenir des backlinks précieux grâce à des techniques éprouvées, renforçant ainsi la visibilité et l'authenticité de votre site aux yeux des moteurs de recherche.

",{"_2890":2909,"_377":3447,"_1299":3448},"Backlinks de qualité pour un site e-commerce : le guide complet","Découvrez comment créer des backlinks de qualité pour booster le SEO de votre site e-commerce. Suivez nos conseils & appliquez des techniques efficaces.",{"_2890":2917,"_19":3317,"_2918":2919,"_2920":2115},[-5,-5,-5,3451,3453,-5,3455,-5],{"_2890":2962,"_2963":3452,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-ca\":\"https://www.shopify.com/ca/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-gb\":\"https://www.shopify.com/uk/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-au\":\"https://www.shopify.com/au/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-id\":\"https://www.shopify.com/id/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-nz\":\"https://www.shopify.com/nz/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-za\":\"https://www.shopify.com/za/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-ng\":\"https://www.shopify.com/ng/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-ph\":\"https://www.shopify.com/ph/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-sg\":\"https://www.shopify.com/sg/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-hk\":\"https://www.shopify.com/hk/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-ie\":\"https://www.shopify.com/ie/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"en-my\":\"https://www.shopify.com/my/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"fr\":\"https://www.shopify.com/fr/blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\",\"en-in\":\"https://www.shopify.com/in/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\"}",{"_2890":2962,"_2963":3454,"_2965":2970,"_2967":-5},"[{\"title\":\"Comment rédiger des meta descriptions efficaces pour votre SEO (avec exemples)\",\"url\":\"blog/seo-comment-rediger-des-meta-descriptions-efficaces\"},{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"},{\"title\":\"Le SEO pour les débutants - ce que vous devez savoir au sujet du référencement\",\"url\":\"blog/seo-et-referencement-pour-les-debutants\"},{\"title\":\"SEO - Le guide de la recherche de mots clés pour votre site de vente en ligne\",\"url\":\"blog/72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce\"},{\"title\":\"8 outils de SEO gratuits pour les entrepreneurs e-commerce en manque de budget\",\"url\":\"blog/outils-de-seo-gratuits\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"21 févr. 2024",{"_2890":2891,"_182":3458,"_2470":3459,"_377":3460,"_2895":3461,"_2897":3462,"_2907":3466,"_131":992,"_2910":3468,"_2912":3469,"_2779":3470,"_2915":3473,"_2921":3474,"_2923":3463,"_2924":-5,"_2925":3480,"_2927":3461},"gid://shopify/Article/388010967074","google-my-business","Google My Business : 10 étapes pour optimiser la fiche de votre établissement","2022-01-25T09:05:23Z",{"_2890":2899,"_422":3463,"_2901":-5,"_2903":3464,"_2905":3465},"https://cdn.shopify.com/s/files/1/0249/6376/articles/google-my-business-shopify_be2b315e-ef77-4db0-9a4d-fe1b4f363f75.jpg?v=1729528430",924,485,[756,3467,2909],"Retail","En 2021, vous êtes nombreux à avoir créé votre boutique en ligne pour contrer les mesures sanitaires. Après ce premier pas vers la digitalisation de votre activité, il est dommage de s’arrêter en si bon chemin et de se priver d’outils et de services numériques qui peuvent redynamiser la fréquentation de votre magasin physique. C’est pourquoi nous vous proposons aujourd’hui un article sur Google My Business, un outil gratuit qui vous donne plus de visibilité à votre marque auprès des consommateurs locaux."," $\"\"$ \n

En 2021, vous êtes nombreux à avoir créé votre boutique en ligne pour contrer les mesures sanitaires. Après ce premier pas vers la digitalisation de votre activité, il est dommage de s’arrêter en si bon chemin et de se priver d’outils et de services numériques qui peuvent redynamiser la fréquentation de votre magasin physique. C’est pourquoi nous vous proposons aujourd’hui un article sur Google My Business, un outil gratuit qui vous donne plus de visibilité à votre marque auprès des consommateurs locaux.

",{"_2890":2909,"_377":3471,"_1299":3472},"Google My Business : votre fiche d'établissement en 10 étapes (2023) - Shopify France","Google My Business c’est quoi ? À quoi ça sert ? Et comment créer une page pour votre boutique ? Suivez notre guide en 10 étapes.",{"_2890":2917,"_19":3290,"_2918":2919,"_2920":2115},[-5,-5,-5,3475,3477,-5,3479,-5],{"_2890":2962,"_2963":3476,"_2965":2966,"_2967":-5},"{\"en\":\"https://www.shopify.com/blog/google-maps-marketing\",\"en-ca\":\"https://www.shopify.com/ca/blog/google-maps-marketing\",\"en-gb\":\"https://www.shopify.com/uk/blog/google-maps-marketing\",\"en-au\":\"https://www.shopify.com/au/blog/google-maps-marketing\",\"en-id\":\"https://www.shopify.com/id/blog/google-maps-marketing\",\"en-nz\":\"https://www.shopify.com/nz/blog/google-maps-marketing\",\"en-za\":\"https://www.shopify.com/za/blog/google-maps-marketing\",\"en-ng\":\"https://www.shopify.com/ng/blog/google-maps-marketing\",\"en-ph\":\"https://www.shopify.com/ph/blog/google-maps-marketing\",\"en-sg\":\"https://www.shopify.com/sg/blog/google-maps-marketing\",\"en-hk\":\"https://www.shopify.com/hk/blog/google-maps-marketing\",\"en-ie\":\"https://www.shopify.com/ie/blog/google-maps-marketing\",\"en-my\":\"https://www.shopify.com/my/blog/google-maps-marketing\",\"pt-br\":\"https://www.shopify.com/br/blog/google-meu-negocio\",\"ja\":\"https://www.shopify.com/jp/blog/google-my-business\",\"de\":\"https://www.shopify.com/de/blog/google-my-business\",\"es\":\"https://www.shopify.com/es/blog/guia-google-my-business\",\"fr\":\"https://www.shopify.com/fr/blog/google-my-business\",\"it\":\"https://www.shopify.com/it/blog/google-my-business\",\"nl\":\"https://www.shopify.com/nl/blog/google-mijn-bedrijf-claim-jouw-webshop-voordat-een-ander-het-doet\",\"en-in\":\"https://www.shopify.com/in/blog/google-maps-marketing\"}",{"_2890":2962,"_2963":3478,"_2965":2970,"_2967":-5},"[{\"title\":\"SEO - comment améliorer le référencement naturel de votre boutique en ligne ?\",\"url\":\"blog/guide-seo\"},{\"title\":\"Comment créer et vendre des NFT ?\",\"url\":\"blog/vendre-des-nft\"},{\"title\":\"Vendre sur Cdiscount Marketplace - opportunités et conseils pour débuter\",\"url\":\"blog/comment-vendre-sur-cdiscount\"},{\"title\":\"Shopify en France : quoi de neuf en mai 2022 ?\",\"url\":\"blog/nouveautes-shopify-france\"},{\"title\":\"Le Guide de la Création d'Entreprise aux états-Unis\",\"url\":\"blog/73367045-le-guide-de-la-creation-d-entreprise-aux-etats-unis\"},{\"title\":\"100 boutiques en ligne créées avec Shopify\",\"url\":\"blog/48153989-40-superbes-boutiques-en-ligne-creees-avec-shopify\"},{\"title\":\"Commerce rentable - 10 idées pour démarrer une activité à domicile\",\"url\":\"blog/8-idees-de-business-rentable-domicile\"},{\"title\":\"Fiches produit - 10 conseils pour rendre plus claire la description d'un produit\",\"url\":\"blog/48712709-9-manieres-de-rediger-une-fiche-produit-persuasive-pour-vendre-plus\"},{\"title\":\"Comment améliorer son service client e-commerce en réduisant les interactions inutiles\",\"url\":\"blog/comment-ameliorer-son-service-client-e-commerce\"},{\"title\":\"Stratégie marketing sur YouTube - 7 conseils pour créer des vidéos percutantes\",\"url\":\"blog/strategie-marketing-youtube-creer-des-videos\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"25 janv. 2022",{"_2890":2891,"_182":3482,"_2470":3483,"_377":3484,"_2895":3485,"_2897":3486,"_2907":3489,"_131":992,"_2910":3491,"_2912":3492,"_2779":3493,"_2915":3496,"_2921":3497,"_2923":3487,"_2924":3488,"_2925":3503,"_2927":3485},"gid://shopify/Article/555608473634","code-http","Code HTTP 301, 404 ou 500, quelle est la signification et à quoi cela sert-il ?","2021-05-11T14:36:32Z",{"_2890":2899,"_422":3487,"_2901":3488,"_2903":3464,"_2905":3465},"https://cdn.shopify.com/s/files/1/0249/6376/articles/code-http-shopify_10170577-aad5-4dcd-adc0-4bf0ac13ab22.jpg?v=1729529278","Codes HTTP",[3490,2909],"E-commerce","Tout le monde ou presque a un jour été confronté à la célèbre erreur 404. C’est probablement le code HTTP le plus connu, mais saviez-vous qu’il en existe plusieurs dizaines d’autres ? Nous vous proposons dans cet article un récapitulatif des principaux codes HTTP, leur signification et la façon de les résoudre quand ils indiquent une erreur."," $\"Codes$ \n\n

Tout le monde ou presque a un jour été confronté à la célèbre erreur 404. C’est probablement le code HTTP le plus connu, mais saviez-vous qu’il en existe plusieurs dizaines d’autres ? Nous vous proposons dans cet article un récapitulatif des principaux codes HTTP, leur signification et la façon de les résoudre quand ils indiquent une erreur.

",{"_2890":2909,"_377":3494,"_1299":3495},"Code HTTP : la liste des codes à connaître sur votre boutique en ligne","301, 302, 404, 500... À quoi servent ces codes HTTP, quelle est leur signification et comment résoudre les erreurs ? Découvrez tous les codes HTTP à connaître pour augmenter la performance de votre site.",{"_2890":2917,"_19":3290,"_2918":2919,"_2920":2115},[-5,-5,-5,3498,3500,-5,3502,-5],{"_2890":2962,"_2963":3499,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/code-http\"}",{"_2890":2962,"_2963":3501,"_2965":2970,"_2967":-5},"[{\"title\":\"Comment cet adolescent de 17 ans a transformé sa passion pour les montres en un site e-commerce générant 13 500 $ par mois\",\"url\":\"blog/comment-cet-adolescent-de-17-ans-a-cree-un-site-e-commerce-rentable\"},{\"title\":\"Comment monter une entreprise de vente de coques et d'étuis de téléphones - le guide ultime\",\"url\":\"blog/comment-monter-une-entreprise-de-vente-de-coques-et-d-etuis-de-telephones-le-guide-ultime\"},{\"title\":\"7 conseils pour optimiser votre relation client grâce à la livraison\",\"url\":\"blog/7-conseils-pour-optimiser-votre-relation-client-grace-a-la-livraison\"},{\"title\":\"Contenu généré par les utilisateurs : comment obtenir l'autorisation de l'utiliser\",\"url\":\"blog/contenu-genere-utilisateurs-permission-autorisation\"},{\"title\":\"Témoignages clients - comment en obtenir 50 en une semaine (étude de cas)\",\"url\":\"blog/obtenir-des-temoignages-clients\"},{\"title\":\"Marketing de niche - comment l'utiliser pour monter un site e-commerce à succès\",\"url\":\"blog/marketing-de-niche-pour-monter-un-site-e-commerce\"},{\"title\":\"8 façons d'utiliser les cartes-cadeaux pour fidéliser les clients\",\"url\":\"blog/utiliser-cartes-cadeaux-pour-fideliser-les-clients\"},{\"title\":\"Comment protéger l'identité de votre marque en ligne - le guide\",\"url\":\"blog/comment-proteger-l-identite-de-votre-marque-en-ligne\"},{\"title\":\"Comment convertir les clients occasionnels en clients à long terme\",\"url\":\"blog/comment-fideliser-les-clients-occasionnels\"},{\"title\":\"Migrer de WooCommerce à Shopify : mode d'emploi et témoignages\",\"url\":\"blog/migration-woocommerce-shopify\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"11 mai 2021",{"_2890":2891,"_182":3505,"_2470":3506,"_377":3507,"_2895":3508,"_2897":-5,"_2907":3509,"_131":992,"_2910":3510,"_2912":3511,"_2779":3512,"_2915":3514,"_2921":3516,"_2923":3522,"_2924":3523,"_2925":3524,"_2927":3508},"gid://shopify/Article/72533573","72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce","Le guide SEO de la recherche de mots clés pour votre site de vente en ligne","2017-04-04T13:00:00Z",[2909],"Découvrez comment rechercher et trouver des mots-clés pertinents grâce à un générateur de mots clés gratuit, et améliorez votre référencement naturel."," $\"SEO$ \n

Découvrez comment rechercher et trouver des mots-clés pertinents grâce à un générateur de mots clés gratuit, et améliorez votre référencement naturel.

",{"_2890":2909,"_377":3513,"_1299":3510},"Le guide de la recherche de mots clés pour votre site de vente en ligne",{"_2890":2917,"_19":3515,"_2918":2919,"_2920":2115},"Tucker Schreiber",[-5,-5,-5,3517,3519,-5,3521,-5],{"_2890":2962,"_2963":3518,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce\"}",{"_2890":2962,"_2963":3520,"_2965":2970,"_2967":-5},"[{\"title\":\"Créer une boutique en ligne Shopify en 10 étapes - le guide\",\"url\":\"blog/guide-complet-pour-creer-votre-boutique-en-ligne\"},{\"title\":\"SEO - comment améliorer le référencement naturel de votre boutique en ligne ?\",\"url\":\"blog/guide-seo\"},{\"title\":\"Le SEO pour les débutants - ce que vous devez savoir au sujet du référencement\",\"url\":\"blog/seo-et-referencement-pour-les-debutants\"},{\"title\":\"Comment augmenter le trafic de son site e-commerce - 5 stratégies à fort impact\",\"url\":\"blog/comment-augmenter-le-trafic-de-son-site-e-commerce-5-strategies\"},{\"title\":\"Comment générer du trafic gratuitement et faire connaître son site - 15 tactiques\",\"url\":\"blog/comment-generer-du-trafic-gratuitement-et-faire-connaitre-son-site-15-tactiques-efficaces\"},{\"title\":\"Ouvrir une boutique en ligne : 10 étapes pour un lancement e-commerce réussi\",\"url\":\"blog/ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi\"},{\"title\":\"Découvrez ces 32 indicateurs clés de performance pour le e-commerce\",\"url\":\"blog/50721925-32-indicateurs-de-performance-cles-pour-l-e-commerce\"},{\"title\":\"10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site\",\"url\":\"blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\"},{\"title\":\"10 Astuces de Référencement Cruciales pour les Entrepreneurs en E-commerce\",\"url\":\"blog/8809009-10-astuces-de-referencement-cruciales-pour-les-entrepreneurs-en-e-commerce\"},{\"title\":\"Optimisation SEO : 5 conseils SEO pour améliorer votre classement organique\",\"url\":\"blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"https://cdn.shopify.com/s/files/1/0249/6376/files/SEO.jpg?v=1491238459","SEO : le guide de la recherche de mots clés pour votre site de vente en ligne","4 avr. 2017",{"_2890":2891,"_182":3526,"_2470":3527,"_377":3528,"_2895":3529,"_2897":3530,"_2907":3533,"_131":992,"_2910":3534,"_2912":3535,"_2779":3536,"_2915":3539,"_2921":3541,"_2923":3531,"_2924":3532,"_2925":3547,"_2927":3529},"gid://shopify/Article/207713746","comment-creer-un-site-e-commerce-rentable-et-vendre-en-ligne","Comment créer un site e-commerce rentable et vendre en ligne son propre produit en 5 semaines : Étude de cas","2017-02-22T21:49:00Z",{"_2890":2899,"_422":3531,"_2901":3532,"_2903":3332,"_2905":3333},"https://cdn.shopify.com/s/files/1/0249/6376/articles/etude_de_cas_creer_un_site_e-commerce_rentable_et_vendre_en_ligne_621b889e-1008-441a-aab3-efa9e64afc7b.jpg?v=1729528685","Comment créer un site e-commerce rentable et vendre en ligne",[3490,2909,879],"Si vous êtes un avide lecteur du blog de Shopify, vous connaissez déjà les deux études de cas approfondies réalisées par notre équipe de création de contenu. La première traitait de Hello Matcha, un site e-commerce de vente de thé en dropshipping nous ayant permis de générer 922,16 $ de chiffre d’affaires en trois jours. La seconde étude de cas traitait de la création d’un site e-commerce de tee-shirts autour du thème des chiens, Think Pup, nous ayant permis de générer 1 248,90 $ de chiffre d’affaires en trois semaines. En tant que membre de l’équipe de création de contenu à Shopify, c’était à moi maintenant de créer un site e-commerce en partant de zéro, et cet article présente le processus que j’ai suivi et les résultats obtenus.","\n

$\"Comment$

\n\n

Si vous êtes un avide lecteur du blog de Shopify, vous connaissez déjà les deux études de cas approfondies réalisées par notre équipe de création de contenu. La première traitait de Hello Matcha, un site e-commerce de vente de thé en dropshipping nous ayant permis de générer 922,16 $ de chiffre d’affaires en trois jours. La seconde étude de cas traitait de la création d’un site e-commerce de tee-shirts autour du thème des chiens, Think Pup, nous ayant permis de générer 1 248,90 $ de chiffre d’affaires en trois semaines.

\n\n

En tant que membre de l’équipe de création de contenu à Shopify, c’était à moi maintenant de créer un site e-commerce en partant de zéro, et cet article présente le processus que j’ai suivi et les résultats obtenus.

",{"_2890":2909,"_377":3537,"_1299":3538},"Comment créer un site e-commerce rentable et vendre en ligne ","Souhaitez-vous créer une boutique en ligne ? Voici une étude de cas à suivre pour créer un site e-commerce rentable et vendre en ligne intelligemment.",{"_2890":2917,"_19":3540,"_2918":2919,"_2920":2115},"Corey Ferreira",[-5,-5,-5,3542,3544,-5,3546,-5],{"_2890":2962,"_2963":3543,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/comment-creer-un-site-e-commerce-rentable-et-vendre-en-ligne\"}",{"_2890":2962,"_2963":3545,"_2965":2970,"_2967":-5},"[{\"title\":\"Cours e-commerce - 7 formations e-commerce en ligne gratuites pour créer sa boutique\",\"url\":\"blog/formations-en-ligne-gratuites\"},{\"title\":\"Comment trouver un nom de marque pour ma boutique en ligne ?\",\"url\":\"blog/48442693-comment-trouver-un-nom-de-marque-parfait-pour-votre-boutique-en-ligne\"},{\"title\":\"Comment vendre des bijoux en ligne après fabrication - le guide ultime\",\"url\":\"blog/comment-creer-et-vendre-en-ligne-des-bijoux-le-guide-ultime-1\"},{\"title\":\"Marketing e-commerce - 4 principales tendances à suivre\",\"url\":\"blog/marketing-e-commerce-4-principales-tendances-de-2017\"},{\"title\":\"Comment mener soi-même une recherche de mots-clés pour son site e-commerce\",\"url\":\"blog/recherche-de-mots-cles-site-e-commerce\"},{\"title\":\"8 façons d'utiliser les cartes-cadeaux pour fidéliser les clients\",\"url\":\"blog/utiliser-cartes-cadeaux-pour-fideliser-les-clients\"},{\"title\":\"Politique de retour e-commerce : gérer intelligemment les échanges et les retours\",\"url\":\"blog/politique-de-retour-e-commerce-gerer-echanges-retours\"},{\"title\":\"5 étapes pour convertir les données d'audience recueillies en temps réel en produits à forte demande\",\"url\":\"blog/convertir-les-donnees-d-audience-en-temps-reel-en-produits-a-forte-demande\"},{\"title\":\"Appels à l'action ou CTA en e-commerce - comment les créer (+ 10 exemples)\",\"url\":\"blog/appel-action-e-commerce-exemples\"},{\"title\":\"Pourquoi et comment créer une fiche client ?\",\"url\":\"blog/fiche-client\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"22 févr. 2017",{"_2890":2891,"_182":3549,"_2470":3550,"_377":3551,"_2895":3552,"_2897":3553,"_2907":3556,"_131":992,"_2910":3557,"_2912":3558,"_2779":3559,"_2915":3562,"_2921":3563,"_2923":3554,"_2924":3555,"_2925":3569,"_2927":3552},"gid://shopify/Article/207365586","comment-j-ai-ouvert-une-boutique-en-ligne-de-tee-shirts-et-genere-1-248-90-en-3-semaines","Comment créer et ouvrir une boutique en ligne et générer des ventes en 3 semaines : Étude de cas","2017-02-07T14:30:00Z",{"_2890":2899,"_422":3554,"_2901":3555,"_2903":3332,"_2905":3333},"https://cdn.shopify.com/s/files/1/0249/6376/articles/Comment_ouvrir_une_boutique_en_ligne_de_tee-shirts_05e4eed8-165f-46aa-860b-5d83acd1ad04.jpg?v=1729534121","Comment ouvrir une boutique en ligne de tee-shirts",[3490,2909,879],"Il y a quelques mois, l’équipe et moi avons créé une boutique en ligne en trois jours. Pour rester fidèles à l’une de nos valeurs fondamentales, relative au principe « Faites les choses, Informez les gens » (« Do Things, Tell People »), nous avons documenté l’ensemble du processus. Nous avons pensé : pourquoi ne pas le faire à nouveau ? En fait, pourquoi ne pas le faire à nouveau avec un produit, un calendrier et un budget totalement différents ? Donc, c’est ce que j’ai fait. Durant le mois passé, j’ai ouvert un e-commerce et documenté l’ensemble du processus par la même occasion. Tout a été documenté ; du procédé m’ayant permis de trouver quoi vendre en ligne, à la publicité payante, et plus encore. Aujourd’hui, je suis heureux de partager avec vous les résultats de mon expérience.","\n

$\"Comment$

\n\n

Il y a quelques mois, l’équipe et moi avons créé une boutique en ligne en trois jours. Pour rester fidèles à l’une de nos valeurs fondamentales, relative au principe « Faites les choses, Informez les gens » (« Do Things, Tell People »), nous avons documenté l’ensemble du processus.

Nous avons pensé : pourquoi ne pas le faire à nouveau ? En fait, pourquoi ne pas le faire à nouveau avec un produit, un calendrier et un budget totalement différents ?

Donc, c’est ce que j’ai fait.

Durant le mois passé, j’ai ouvert un e-commerce et documenté l’ensemble du processus par la même occasion. Tout a été documenté ; du procédé m’ayant permis de trouver quoi vendre en ligne, à la publicité payante, et plus encore.

Aujourd’hui, je suis heureux de partager avec vous les résultats de mon expérience.

",{"_2890":2909,"_377":3560,"_1299":3561},"Comment créer et ouvrir une boutique en ligne : Étude de cas","Souhaitez-vous créer une boutique en ligne et lancer votre propre marque ? Voici une étude de cas e-commerce à suivre pour créer et ouvrir un site marchand.",{"_2890":2917,"_19":3515,"_2918":2919,"_2920":2115},[-5,-5,-5,3564,3566,-5,3568,-5],{"_2890":2962,"_2963":3565,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/comment-j-ai-ouvert-une-boutique-en-ligne-de-tee-shirts-et-genere-1-248-90-en-3-semaines\"}",{"_2890":2962,"_2963":3567,"_2965":2970,"_2967":-5},"[{\"title\":\"SEO - Le guide de la recherche de mots clés pour votre site de vente en ligne\",\"url\":\"blog/72533573-le-guide-de-la-recherche-de-mots-cles-pour-le-seo-e-commerce\"},{\"title\":\"10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site\",\"url\":\"blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\"},{\"title\":\"Acheter en gros pour revendre - notre guide en 7 étapes\",\"url\":\"blog/acheter-en-gros-pour-revendre\"},{\"title\":\"Comment cet adolescent de 17 ans a transformé sa passion pour les montres en un site e-commerce générant 13 500 $ par mois\",\"url\":\"blog/comment-cet-adolescent-de-17-ans-a-cree-un-site-e-commerce-rentable\"},{\"title\":\"Marketing e-commerce - 4 principales tendances à suivre\",\"url\":\"blog/marketing-e-commerce-4-principales-tendances-de-2017\"},{\"title\":\"Migrer de WooCommerce à Shopify : mode d'emploi et témoignages\",\"url\":\"blog/migration-woocommerce-shopify\"},{\"title\":\"Comment la réalité augmentée est en train de révolutionner le monde de la consommation\",\"url\":\"blog/realite-augmentee\"},{\"title\":\"Exigences juridiques pour lancer un site e-commerce en France : Shopify vous accompagne\",\"url\":\"blog/exigences-juridiques-site-e-commerce\"},{\"title\":\"Comment référencer un site e-commerce en 2024 : découvrez notre liste de vérification !\",\"url\":\"blog/comment-referencer-site-ecommerce\"},{\"title\":\"Niches rentables et produits tendance pour 2018 et au-delà\",\"url\":\"blog/niches-rentables-et-produits-tendance-2018-et-au-dela\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"7 févr. 2017",{"_2890":2891,"_182":3571,"_2470":3572,"_377":3573,"_2895":3574,"_2897":-5,"_2907":3575,"_131":992,"_2910":3577,"_2912":3578,"_2779":3579,"_2915":3581,"_2921":3583,"_2923":3589,"_2924":3590,"_2925":3591,"_2927":3574},"gid://shopify/Article/9387143","9387143-amelioration-du-seo-toutes-les-fonctionnalites-de-shopify","Amélioration du SEO : Toutes les Fonctionnalités de Shopify","2013-10-03T16:46:00Z",[3576,2909],"Mise à jour de Shopify","Nous sommes aujourd’hui fiers de vous présenter plusieurs fonctionnalités qui vous permettront d’améliorer très simplement le SEO de votre e-boutique sans modifier la structure de votre site. En quelques clics, vous pouvez désormais changer vos étiquettes de titres, la méta-description de votre page d’accueil et les balises alternatives d’images (ou alt tags en anglais).","

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Nous sommes aujourd’hui fiers de vous présenter plusieurs fonctionnalités qui vous permettront d’améliorer très simplement le SEO de votre e-boutique sans modifier la structure de votre site. En quelques clics, vous pouvez désormais changer vos étiquettes de titres, la méta-description de votre page d’accueil et les balises alternatives d’images (ou alt tags en anglais).

",{"_2890":2909,"_377":-5,"_1299":3580},"L'optimisation du référencement : voici plusieurs fonctionnalités qui vous permettront d’améliorer très simplement le SEO de votre e-boutique sans modifier la structure de votre site Shopify",{"_2890":2917,"_19":3582,"_2918":2919,"_2920":2115},"Janelle Pierce",[-5,-5,-5,3584,3586,-5,3588,-5],{"_2890":2962,"_2963":3585,"_2965":2966,"_2967":-5},"{\"fr\":\"https://www.shopify.com/fr/blog/9387143-amelioration-du-seo-toutes-les-fonctionnalites-de-shopify\"}",{"_2890":2962,"_2963":3587,"_2965":2970,"_2967":-5},"[{\"title\":\"Les 20 Meilleures Applications Gratuites de l'App Store de Shopify\",\"url\":\"blog/72614597-les-20-meilleures-applications-gratuites-de-l-app-store-de-shopify\"},{\"title\":\"Le SEO pour les débutants - ce que vous devez savoir au sujet du référencement\",\"url\":\"blog/seo-et-referencement-pour-les-debutants\"},{\"title\":\"10 Conseils d'Optimisation d'Images Pour Le SEO Sur Votre Site\",\"url\":\"blog/51426181-10-conseils-d-optimisation-d-images-pour-le-seo\"},{\"title\":\"L'avenir du commerce en France - 5 tendances à suivre d'après notre rapport Shopify\",\"url\":\"blog/avenir-du-commerce-rapport-shopify\"},{\"title\":\"Nouvelle solution de paiement pour Shopify en France - PayPlug\",\"url\":\"blog/payplug-en-france\"},{\"title\":\"L'Arrivée de 5 Nouvelles Fonctionnalités Shopify pour Vous Aider à Vendre plus\",\"url\":\"blog/9769790-l-arrivee-de-5-nouvelles-fonctionnalites-shopify-pour-vous-aider-a-vendre-plus\"},{\"title\":\"1 milliard de dollars de ventes – La puissance collective des marchands Shopify\",\"url\":\"blog/1-milliard-de-dollars-de-ventes-la-puissance-collective-des-marchands-shopify\"},{\"title\":\"Le guide pour référencer gratuitement vos produits sur Google Shopping avec Shopify en 2024\",\"url\":\"blog/google-shopping-referencement-produits-gratuit\"},{\"title\":\"Guides sur la création d'entreprise, Goldup, Les Digiteurs - Quoi de neuf chez Shopify en France en juillet ?\",\"url\":\"blog/juillet-2019\"},{\"title\":\"Augmentez vos ventes en activant l'achat sur les publications Instagram\",\"url\":\"blog/achat-publications-instagram\"}]",{"_2890":2962,"_2963":2972,"_2965":2973,"_2967":-5},"//cdn.shopify.com/s/files/1/0249/6376/files/Search_Engine_Optimization_SEO_Shopify_Ecommerce_Online_Shopping_Cart_Blog.jpg?301"," ","3 oct. 2013",{"_3593":2115,"_3594":2115,"_3595":2115},"hasNextPage","hasPreviousPage","hasThirdPage","topicContent",{"_377":2909,"_1299":3598,"_2470":2779},"La stratégie SEO est une étape essentielle du développement d’une boutique en ligne. Le blog de Shopify propose une sélection d’articles et de guides sur le SEO pour vous aider à optimiser votre boutique en ligne afin de vous démarquer de la concurrence et d’atteindre toujours plus de clients potentiels.","actionData"]